SOURCE: FalconStor Software, Inc.

September 16, 2015 08:35 ET

UK's Beta Distribution to Offer FreeStor Software Throughout EMEA

FreeStor Platform Now Available to More Than 2,500 Resellers in the UK Alone

MELVILLE, NY--(Marketwired - September 16, 2015) - FalconStor Software® Inc. (NASDAQ: FALC), a 15-year innovator of software-defined storage solutions, announced today its FreeStor™ platform is now available in the EMEA region through London-based Beta Distribution, one of the UK's largest independently owned IT product distributors.

Beta, established more than 30 years ago, maintains relationships with leading technology vendors and works with more than 2,500 resellers in the UK alone. A rapidly growing company, its Technology Solutions division built its sales revenues from zero to £60 million in a few short years and continues to be the fastest growing division within the group. After beginning with consumer storage products, in November of last year, Beta added a focus on enterprise technology solutions, offering disruptive or best of breed storage, server, networking, and software products, along with comprehensive services and support.

By distributing only a small handful of vendors and products in each category -- FalconStor now one of them -- Beta is able to offer best-of-breed IT products at competitive pricing. As the first to resell FreeStor in the UK, Beta will take a lead role in the country and more broadly throughout EMEA, particularly in Belgium, the Netherlands and Luxembourg where the demand is strong.

"As the first to distribute FreeStor in the UK, Beta is in the position to introduce a fully featured software-defined storage product to our market, and our resellers that serve the enterprise and midsized business space will find it easy to sell, integrate, and build modern infrastructures on FreeStor's platform," said Ricky Patel, Enterprise Business Manager at Beta. "We are keen to work with new disruptive technologies, and FalconStor has developed a unified approach to data services that expands the opportunity for storage revenues with aggressively competitive pricing."

"Beta is the ideal partner to introduce our FreeStor platform to the EU and beyond, and has the ability to meet very demanding data management requirements and drive new revenue streams for Beta's resellers," said Gary Quinn, FalconStor President and CEO. "FreeStor is an excellent complement to Beta's storage product portfolio, and gives its 2,500 resellers an entry point to the fast evolving software-defined storage category."

With FreeStor, resellers have a trouble-free way to transition their customers' legacy storage environments to modern paradigms like flash and cloud. By enabling shared data services across the entire infrastructure, it also extends the utility of any existing storage hardware and protocols resellers may have previously installed at customer sites. Resellers can also use FreeStor to store their customers' data in any offsite location on a managed-services basis; and its subscription pricing model based on capacity delivers predictably increasing revenue streams as customer data grows.

FreeStor's horizontal architecture unlocks a new world of storage opportunities, allowing users to optimize storage infrastructures, deliver common data services and lower costs, while allowing users to take advantage of cloud, hybrid cloud, flash storage and Software-Defined Storage. A groundbreaking Intelligent Abstraction® layer approach delivers seamless access and unified data services across entire storage infrastructures regardless of storage type, vendor or location. Organizations can now add new technology with less disruption, and without being forced to abandon previous investments. Always-on availability and continuity keep businesses running while enabling them to move, synchronize and protect data seamlessly across virtual and physical storage platforms. To learn more about FreeStor visit or contact a FalconStor partner.

About Beta
Beta Distribution PLC has been established for over 30 years and is one of the UK's largest independently owned IT products distributors. Its product portfolio includes data storage products, business machines, audio visual products and printer supplies. Sales revenues in financial year 2014/15 were £162million and are on track to have significant growth again. Beta employs 95 people in its offices in London E14. The company has a very strict 'trade only' policy and trades with over 2,500 resellers in the UK. It also provides a comprehensive package of support to help the reseller market to their customers. For complete information and product availability, visit

About FalconStor
FalconStor® Software, Inc. (NASDAQ: FALC) is a leading software-defined storage company offering a converged data services software platform that is hardware agnostic. Our open, integrated flagship solution FreeStor™ reduces vendor lock-in and gives enterprises the freedom to choose the applications and hardware components that make the best sense for their business. We empower organizations to modernize their data center with the right performance, in the right location, all while protecting existing investments. FalconStor's mission is to maximize data availability and system uptime to ensure nonstop business productivity while simplifying data management to reduce operational costs. Our award-winning solutions are available and supported worldwide by OEMs as well as leading service providers, system integrators, resellers and FalconStor. The company is headquartered in Melville, N.Y. with offices throughout Europe and the Asia Pacific region. For more information, visit or call 1-866-NOW-FALC (866-669-3252).

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FalconStor, FalconStor Software, FreeStor, and Intelligent Abstraction are trademarks or registered trademarks of FalconStor Software, Inc., in the U.S. and other countries. All other company and product names contained herein may be trademarks of their respective holders.

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