September 02, 2011 13:18 ET

ULINX Jewelry Debuts at Fashion's Night Out at Fred Segal Santa Monica

LOS ANGELES, CA--(Marketwire - Sep 2, 2011) - ULINX (, the new jewelry brand that has gained popularity by reinventing the charm bracelet through "magnetic attraction," is proud to be selected to participate in Fashion's Night Out at Fred Segal in Santa Monica, CA, next Thursday, September 8th. "ULINX's debut at such an iconic shopping destination is exciting because Fred Segal has been considered a mecca for innovative fashion for almost 50 years," said Daniel Medvene, CEO of ULINX. The event will celebrate all that is fashion in a block-party retail setting that will also include celebrity DJ Chris Masterson, pop-up tattoo shop by Black Banditz, Ronnie's Photo Booth, specialty cocktails and food, and much more.

Celebrated as "the best fashion party in history," FNO is a global initiative created in 2009 by American Vogue, the Council of Fashion Designers of America, and the City of New York. Their mission was to celebrate fashion, restore consumer confidence and boost the industry's economy during the recession. In Los Angeles, Fred Segal has been an avid supporter of FNO and a major supporter of the city's second largest industry, which is fashion. Fred Segal has always been on the cutting edge of fashion, and first made history when he developed the concept of "custom jeans" in 1960. His company is now three family generations deep and is the last of the "mom and pop" retail operations.

Medvene, who launched ULINX this year, wanted to introduce an innovative concept in the custom jewelry industry by offering something that hadn't been seen before, thus the idea of instant customization of bracelets, necklaces, rings and anklets was born. The line has quickly been recognized as a unique accessory, and Cameron Diaz was the first celebrity to wear a ULINX bracelet on the cover of USA Weekend. Other starlets along with the press have also embraced the jewelry, including Daily Candy, who has praised their "customizable, tradable" elements, and, who touted them as "the new LEGO for fashion-savvy adults." And a blogger named Arden (Arose186) has received almost 20,000 hits for her endorsement on YouTube.

Prestigious Barcelona designer Ricardo Feriche, with award-winning California industrial designer Eric Pfeiffer, have already designed one collection of CLIX, which are the stylized "charms" on the bracelets. The "mix, match and create" concept, combined with the novelty of powerfully strong magnets is expected to reach a broad demographic, ranging from trendy teens to fashion-forward men.

There are sixteen collections, and each bracelet has an MSRP of $59.00 - $89.00. To view the entire line, visit, or for more retail/wholesale information contact Elizabeth Dinette at 310.266.2366, or

Contact Information