SOURCE: Ullo

Ullo

July 22, 2015 10:14 ET

Ullo Wants to Purify Your Wine

Start-Up Launches Innovative Wine Purification Product That Removes Sulfites

CHICAGO, IL--(Marketwired - Jul 22, 2015) - Today, Chicago-based start-up, Üllo, launches a simple and revolutionary product that makes it possible to enjoy your wine the way the winemaker intended, without the added sulfites used as a preservative. An estimated three million Americans are sensitive to sulfites resulting in allergic reactions or respiratory problems. Üllo purifies all wines, restoring them to their natural state.

Sulfites are an artificial preservative useful for transportation and storage, but are no longer needed once you open the bottle. Developed by founder and CEO, James Kornacki, Ph.D., Üllo purifies wine using a food-grade polymer filter to selectively remove sulfites, while allowing the other compounds in the wine to flow through unaffected. Through Selective Sulfite Capture™, Üllo maintains the original flavor and character of the wine while restoring sulfites to a more naturally occurring level of less than 10ppm.

"My aunt is sulfite sensitive and couldn't enjoy wine at family gatherings. When I read that others had similar reactions, I felt the need to create a solution. This is a completely new concept for wine," said Kornacki. "Üllo returns wine to its natural state, as if you opened the bottle right at the vineyard."

To ensure that his great idea became a reality, Kornacki partnered with MINIMAL, an award-winning Chicago design and brand incubation firm, not only to design the product line but to also create and amplify the brand's market launch. "It's rare for us to have a start-up come to us with such a clearly defined problem in need of an elegant solution -- one who also recognizes the value of investing in design out of the gate," said MINIMAL Chief Creative Officer Scott Wilson.

For enjoying wine by the glass or bottle, the Üllo purifier can be placed on top of a variety of wine glasses or the beautifully crafted Üllo carafe and decanter. Because some wines prefer to be aerated, Üllo can purify and aerate in the same pour. With a simple twist, the purified wine flows through Üllo in a visually delightful helical shape allowing the wine to breathe.

"Üllo was created to be a pure and delightful experience that celebrates and enhances the ritual of wine drinking," added MINIMAL Lead Designer, Kyle Buzzard.

Üllo launches today on Kickstarter with a campaign goal of $100,000. By pre-ordering through the campaign, consumers will contribute towards production of the Üllo. To contribute to the Kickstarter campaign, visit https://www.kickstarter.com/projects/1831792426/ullothe-wine-purifier?ref=discovery.

About Üllo
James Kornacki, who holds a doctorate in chemistry from Northwestern University, founded Üllo in Chicago in 2014. The company's eponymous product restores wine by removing sulfites through its patent-pending Selective Sulfite Capture™ process. For more information, visit http://ullowine.com.

About MINIMAL
Founded by National Design Award winner Scott Wilson, MINIMAL (Chicago/San Francisco) is a 360° product development and brand incubation agency that has been the collaborative creative force and instigator behind many of today's most disruptive and game-changing products and experiences. www.MNML.com

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