St. Joseph Media

St. Joseph Media

April 05, 2006 16:33 ET

Ultimate Makeover at!

TORONTO, ONTARIO--(CCNMatthews - April 5, 2006) - FASHION18 magazine, the ultimate fashion, beauty, trends and shopping source for Canadian teen girls, has completed a makeover at and launched a digital magazine at this month.

To offer even more fashion news and beauty tips to Canadian teen girls aged 12 to 17, has recently undergone some exciting changes. The result is an entertaining and interactive atmosphere where teen girls can go for the inside scoop on the latest trends and where to shop for them in Canada.

Featuring four main content channels - Fashion, Beauty, Trends and Shopping - the website offers readers web-exclusive content, behind the scenes information, daily shopping picks, quotes and beauty advice, cool downloads and amazing contests. Site visitors also have the opportunity to sign up for the new and improved FASHION18 e-newsletter to receive bi-weekly shopping picks of "The Stuff We Love!" from the editors of FASHION18.

"Today's teens are at the forefront of the instant information age," says Alison McGill, editor-in-chief of FASHION18. "They want to know everything about their world, immediately. The new keeps girls in the loop about what's hot, now."

In keeping with its increasing web presence, FASHION18 is also opening a new world for its readers and advertisers by launching its first-ever digital magazine. The premiere digital issue of FASHION18 launches this week and will be sent exclusively to the fans of Degrassi: The Next Generation. (The girls of Degrassi TV are featured on the cover and in an exclusive photo shoot inside FASHION18.)

In the past year, the media trend toward digital magazines has grown tremendously, with American teen publications seeing the highest growth. FASHION18 is proud to be at the forefront of this trend in Canada. The easy-to-use digital interface offers lots of interactive resources including a video of the Degrassi girls, hot links and exciting contests.

Whether reading it online or in print, FASHION18 is Canadian teen girls' source for everything hip and hot in fashion and beauty.

FASHION18 is one of the many magazines published by St. Joseph Media. Other award-winning titles include Toronto Life, FASHION Magazine, Wish, WEDDINGBELLS, MARIAGE Quebec, Gardening Life, The Look, WHERE Canada magazines, Canadian Family, Ottawa Magazine, and Quill & Quire. St. Joseph Media is a division of St. Joseph Communications, Canada's largest privately owned communications company with four distinct business platforms in content, print, documents and media.

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