SOURCE: Ultimate Pros, LLC

Ultimate Pros, LLC

August 19, 2009 11:13 ET

Ultimate Pros Retains Major Sports Marketing Agency

NEW YORK, NY--(Marketwire - August 19, 2009) - Ultimate Pros, LLC today announced it has retained New York sports marketing agency Widget & Cog, Inc. to develop and execute advertising and sponsorship programs throughout its athlete roster and multi-media networks.

Ultimate Pros CEO David Berman explained, "W&C provided a level of expertise coupled with a creative approach to licensing, sponsorship and branding that we found so attractive. This insight, combined with W&C relationships with major players in the industry made our choice of agencies an easy one."

"We are proud to represent such a unique and A-Level portfolio of athletes and are eager to promote the Ultimate Pros network," W&C president Michael Palmer said. "Brands are increasingly looking for clever ways to connect directly with sports fans, Ultimate Pros has unprecedented reach into the athlete endorsement and sponsorship arena."

About Widget & Cog

W&C, Inc. ( is a boutique sports and entertainment management firm based in New York City and was founded in 2007. Specializing in brand development, licensing and sponsorship, its clients cover a wide variety of athletic and lifestyle industries including the Indy Racing League, Izod/PVH, AJ Foyt Racing, Fila and St. Andrews Links Trust.

About Ultimate Pros

Ultimate Pros ( is a multimedia sports marketing and digital rights management company that presents individual premier professional athlete branded offerings to the athletes' fan base through a variety of Internet and other entertainment applications, including wireless gaming, ring tones, mobile fan clubs and other customized content. The Company also utilizes its relationships with premier professional athletes to offer consumers merchandise and autographed and authenticated memorabilia. With athletes across the NFL, NBA and Mixed Martial Arts, Ultimate Pros is the place for the fan to interact directly with the stars of professional sports. Ultimate Pros roster includes Allen Iverson (, Randy Moss (, Shawne Merriman (, Chad Greenway (, Mike Miller (, Ryan Bader (, and many more.

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