SOURCE: Ultimate Pros, LLC

Ultimate Pros, LLC

June 11, 2009 11:17 ET

Ultimate Pros Taps MLG Co-Founder, Erik Semmelhack as Head of Sales and Marketing

SIOUX FALLS, SD--(Marketwire - June 11, 2009) - Ultimate Pros, LLC today announced that Erik Semmelhack, an established leader in transmedia entertainment, has joined the company as Head of Sales and Marketing.

"Erik's experience as an entrepreneur and business leader in digital entertainment greatly enhances Ultimate Pros go-to market position. A proven business leader in the convergence of digital and integrated media platforms, his 17 years of experience include being a founder of Major League Gaming, and key executive at Red Sky Interactive, Gotham Broadband and Netomat. His experience in developing and representing highly monetized digital entertainment properties to the market speaks for itself," said Ultimate Pros CEO David Berman.

"I couldn't be more excited about this opportunity. As social media matures, entertainment and sports fans want to connect directly with their idols and Ultimate Pros, with our sponsors, will be there to connect the dots," commented Semmelhack.

About Erik Semmelhack

Erik's career has focused on both social media and branded entertainment at Major League Gaming (MLG) where he was a co-founder and the driving force behind competitive video game media worldwide. As MLG's EVP Global Sales and Partnerships, in less than four years he sourced, created and sold more integrated media and branded entertainment deals around this emerging entertainment space than any other individual or group in the market. Previously, Erik served as Vice President of Sales for Netomat LLC; Vice President of International Sales and Marketing for Gotham Broadband; Senior Director of Business Development for Agency.com; Director of Business Development for Red Sky Interactive; Executive Vice President for Antenna Tool and Die; and International Marketing Manager for ABT. In these positions, he consistently created and negotiated unique, multi-million dollar cross platform solutions for clients such as Nextel, Toyota, Sony, Kraft, UDV, Microsoft, Walt Disney, Nikon Red Bull, GameStop, Converse, Vitamin Water, Morgan Stanley, PVH, Bank One, SIA, and many more.

About Ultimate Pros

Ultimate Pros is the leading multimedia sports marketing and digital rights management company connecting premier professional athletes to their fan base worldwide using a variety of social media networking platforms and applications. The Company also utilizes its relationships with premier athletes to offer fans athlete branded digital content, merchandise, official websites and more.

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