SOURCE: Umi Children's Shoes

August 15, 2007 18:46 ET

Umi Named "Best Baby Product" by Consumer Reports

Another Top Endorsement for Rapidly Growing Children's Shoe Brand

GRAFTON, WI--(Marketwire - August 15, 2007) - Umi® Children's Shoes was acknowledged in Consumer Reports® "Best Baby Products" as one of their top recommendations for a first shoe. The Best Baby Products report provides parents with reliable product reviews and buying guidance.

Umi was recognized for their shoes' flexibility and traction -- two key attributes to look for when shopping for little ones. Umi shoes are designed to fit children properly, with shoes for every stage of development. They are made of leather insoles and full leather linings, which act like a natural, supportive, and non-restrictive "landing pad."

"Most people don't realize that 99% of children are born with perfect feet. However, due to poor fitting shoes and inflexible soles, only 40% of children's feet are considered completely healthy by age 13," said Mark Kohlenberg, President and CEO of Umi, LLC. "Flexible soles are absolutely crucial to proper foot development because children's feet must be allowed to move freely."

Consumer Reports is published by Consumers Union, a non-profit testing organization founded in 1936. Their mission is to "work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves."

Umi's handcrafted children's shoes are designed with the perfect balance of comfort, fit and style. With a stated mission to make "moms, and their children, and their feet, happy," Umi is dedicated to providing children with protective footwear environments that foster healthy development. To learn more about Umi, visit www.umishoes.com. To download hi-res images of Umi products, visit www.umishoes.com/press.

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