LOS ANGELES, CA--(Marketwired - Mar 28, 2014) - A new documentary by Moguldom Studios offers a fascinating yet uncomfortably candid peek into Shawn "Jay Z" Carter's past. Since its debut in March, A Genius Leaves the Hood: The Unauthorized Story of Jay Z continues to climb the sales charts at the major digital distribution channels, including iTunes and Google Play, and is now one of the best-selling documentaries in the world.
The work is an experiment in big-data-driven filmmaking by Moguldom Studios, where Barion Grant, Associate Producer of the Academy's 2004 Best-Documentary nominee Tupac: Resurrection, and a team of innovative researchers and filmmakers, led by producer Marve Frazier, pioneer the studio's new style, dubbed "docutainment."
Climbing to the Top of iTunes and Google Play
As the first piece of docutainment, the film recently debuted at a private screening party in Los Angeles, thrilling an audience of influential media and industry insiders. Ernie Singleton, owner of Singleton Entertainment and veteran of the music business, who has worked with high-profile artists, such as Quincy Jones, Prince, Bobby Brown and Patti LaBelle, sums up the comments at the screening party, "Hats off to Moguldom. This is pretty remarkable."
Steadily climbing the sales charts since its debut, A Genius Leaves the Hood: The Unauthorized Story of Jay Z eschews a traditional theatrical release for a straight-to-digital approach, and is now the fifth best-selling documentary in the iTunes digital movie store, beating out big-budget documentaries from the silver screen, including the national sensation, Justin Bieber's Believe, and the heartbreaking exposé, Blackfish.
At the Google Play digital movie store, it is currently the second best-selling documentary, sitting alongside world-renowned works, such as More than a Game and The Armstrong Lie, and classic documentaries, including Bowling for Columbine and Earth.
Innovative Filmmaking for Lucrative Business
With this film, Moguldom Studios pioneers a new style of documentary that focuses on trending topics, lightning-fast research, super efficient production and non-theatrical releases through digital channels.
The company works in conjunction with parent company Moguldom Media Group to collect and analyze masses of insightful data, trends and statistics from various online sources to determine the topics for its groundbreaking documentaries.
Once it selects a topic, a team of experienced filmmakers rapidly produces a high-quality, viral-grade product before the topic escapes the public's eye. This innovative approach to documentary filmmaking is designed to produce relevant, timely films that sell well; however, the approach has been untested until now. A Genius Leaves the Hood: The Unauthorized Story of Jay Z is the first film by Moguldom Studios to utilize this daring but now proven method.
Moguldom Media Group LLC ("MMG") develops groundbreaking brands and content at scale for multicultural audiences, and continually deepens audience engagement via the innovation of compelling online experiences, including the most-engaging suite of entertainment sites to connect and share the latest pop-culture news and information, as measured and ranked by comScore.
Moguldom Studios combines Moguldom Media Group's technology, data insights and business assets with the latest trends in social and digital media to deliver intimate, timely and unforgettable stories about multicultural experiences in America.