SOURCE: UnboundID

April 14, 2015 07:30 ET

UnboundID Doubles Sales Amid Increasing Demand for Identity and Preference Management Solutions

World's Largest Brands Are Adopting New Products to Securely Leverage Customer Identity and Preference Data to Fuel Growth; UnboundID Customers Each Average Nearly 45 Million Identity Attributes Under Management

AUSTIN, TX--(Marketwired - Apr 14, 2015) - UnboundID, the market leader in identity and preference management, completed a record Q1, with sales exceeding 196% of previous year sales. The company develops software that enables enterprises in financial services, retail, high tech, telecommunications, healthcare, and other industries to unify their customer identity and preference data across disparate systems to deliver a personalized, cohesive customer experience across applications and devices. These capabilities enable enterprises to optimize customer engagement to increase sales and improve customer satisfaction, loyalty, and trust.

The healthcare vertical in particular grew sharply for UnboundID in Q1, demonstrating the growing need to improve patient experience through digital channels such as online healthcare exchanges, mobile applications, and patient portals. The UnboundID Platform integrates with systems of record such as Master Data Management (MDM), Customer Relationship Management (CRM), and other data sources to provide a unified view of the customer around their user identity. UnboundID's technology allows organizations to access customer attributes and preferences at web scale and in real time across customer engagement channels, and includes granular security and governance controls to prevent unauthorized access to personally identifiable data. End users have the ability to control exactly what types of data they will share with brands, and indicate their preferences for communications.

UnboundID's ability to deliver a secure and personalized customer experience is resonating in the market. The number of identity and preference attributes managed on average across all UnboundID customers has now reached 44.7 million. This milestone is a testament to the platform's ability to manage rich customer profiles supporting advanced personalization, along with the web scale performance and reliability of the software. A customer in the consumer financial services sector recently broke the one-billion threshold for identity and preference attributes managed by the UnboundID Platform. In March, the company released Version 5 of its software platform, featuring a dashboard module to monitor real-time operational metrics and identity data usage, along with performance enhancements to manage billions of attributes with sub-microsecond delivery times.

"We're on track for a strong year, reflecting the increased strategic importance of identity and preference management in the market," says Steve Shoaff, CEO of UnboundID. "Customers are demanding transparency around use of their personal data, yet they also expect a higher level of personalized service from the companies they do business with. Our platform is helping companies deliver on both fronts in a secure, governed manner."

UnboundID recently hired Derick Townsend as VP of Marketing to help lead the next phase of growth for the company. Mr. Townsend has 20 years of experience in software marketing that includes the rapid growth of other enterprise software companies that were acquired by IBM, CA, and CSC.

"Companies are implementing new digital business initiatives in response to powerful market forces, including the proliferation of new mobile and social channels, and growing competitive pressure to provide a more personalized and differentiated customer experience," Townsend says. "UnboundID is already helping some of the world's largest and most influential brands implement industry-leading customer experience strategies with success. I look forward to helping extend the UnboundID solution to new industries and companies seeking to dramatically improve their customer relationships and sales."

About UnboundID
UnboundID provides the industry's leading software platform for identity and preference management. Enterprise customers select the UnboundID Platform to modernize traditional Identity and Access Management systems, and enable new customer-facing digital business initiatives that provide real-time personalization and delivery of a consistent customer experience across channels and devices. Some of the world's largest and most demanding companies in financial services, retail, telecommunications, and healthcare rely on UnboundID to manage and protect their identity and preference data across application portfolios and systems of engagement. To learn more, visit www.unboundid.com.

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