SOURCE: UnboundID

August 05, 2015 07:30 ET

UnboundID Webinar Features New Research on Customer Identity Management

Event Will Share the Results of a New Tier 1 Analyst Report Detailing the Market Needs and Evolution of Customer Identity Management, Which Is Becoming Essential for Brands' Digital Business Strategies

AUSTIN, TX--(Marketwired - Aug 5, 2015) - UnboundID, the market leader in identity and preference management, will host a live webinar, "Customer Identity and Access Management Market Overview," at 1 PM ET (10 AM PT) on Thursday, August 6, featuring guest speakers from Forrester Research and Ping Identity.

The webinar will discuss the results of the new August 2015 Forrester report, Market Overview: Customer Identity And Access Management (CIAM) Solutions, and will profile the CIAM market segment and its continuing evolution to address large scale, multichannel customer engagement use cases. UnboundID and Ping Identity, both cited in the report, will also share their perspectives on the rapidly developing space. Webinar registration along with access to a complimentary copy of the Forrester report is available here.

Today's increasingly sophisticated consumers now view digital interactions as the primary mechanism for interacting with brands and, consequently, expect deeper online relationships that are delivered simply and unobtrusively. According to Forrester in the report, "Poor customer experience often comes from a poor CIAM experience." The webinar will discuss Forrester's recommendations for successful CIAM implementations including how organizations can balance usability and a compelling customer experience with strong security. 

The webinar will also address why traditional enterprise identity and access management (IAM) systems can't satisfy the unique requirements of customer-facing applications and services. Legacy IAM systems are poorly suited to address stringent CIAM demands for scale, performance, security and usability. In addition, they were not designed to accommodate unique CIAM requirements such as customer preference and privacy management, combining profiles and preferences into a unified customer view, or providing APIs that accelerate delivery of new personalized products and services.

According to Forrester, "Due to the difference between employee and customer IAM requirements, Security and Risk pros must evaluate specialized CIAM solutions." Forrester also surveyed several vendor solutions in its report, describing the UnboundID Platform as offering capabilities for organizations to, "...capture, store, sync, aggregate, protect, maintain, and leverage consumer's identity and preference data across applications and channels... and allow customers to self-manage privacy and preference choices, and offer real-time visibility into operational metrics and preference data such as opt-ins/outs."

"Customers are demanding more convenient and personalized experiences from the companies they do business with, and securely leveraging customer data across engagement channels is key to delivering on that expectation," says Derick Townsend, vice president of marketing with UnboundID. "Brands can differentiate their offerings with customer identity management solutions that protect and govern the use of sensitive customer data and allow the delivery of more personalized offerings across all the devices and channels customers use today."

"Consumers today expect secure access to apps they need from anywhere, whether it be mobile devices or PCs, all with the same experience," said Christine Bevilacqua, customer identity market leader at Ping Identity. "To serve the modern consumer, enterprises need identity management that provides a seamless experience across platforms, integrates with APIs and scales with their changing needs."

About UnboundID
UnboundID provides the industry's leading software platform for identity and preference management. Enterprise customers select the UnboundID Platform to modernize traditional Identity and Access Management systems, and enable new customer-facing digital business initiatives that provide real-time personalization and delivery of a consistent customer experience across channels and devices. Some of the world's largest and most demanding companies in financial services, retail, telecommunications and healthcare rely on UnboundID to manage and protect their identity and preference data across application portfolios and systems of engagement. To learn more, visit www.unboundid.com.

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