SOURCE: Localeze


August 11, 2009 09:00 ET

Uncle Bob's Self Storage Taps Localeze's Local Search Engine Listings Management for More Move-Ins

Local Search Experts Boost Sales and Visibility for 375+ Facilities Through Enhanced Local Listings Program

SAN JOSE, CA--(Marketwire - August 11, 2009) - Localeze, the largest online local business content manager, and Sovran Self Storage, Inc., a real estate investment trust (REIT) that owns and operates self-storage facilities under the name Uncle Bob's Self Storage®, announced today at the 2009 Search Engine Strategies Conference in San Jose that Localeze has measurably increased local search visibility for more than 375 Uncle Bob's properties in 24 states. Sovran, one of the five largest self-storage companies in the United States, selected Localeze in January 2009 to provide improved visibility and better manage the accuracy and keyword depth of its local facilities' listings.

Local online listings management for Sovran's self-storage facilities is critical as online local search is a stronghold for the industry. Sovran has focused on pay per click and Internet Yellow Pages advertising; however, the company's growth and the expanding local listings data sources feeding search make it difficult to keep local listings data up-to-date. Since kicking off the program, Sovran has attributed 6,000 click-thrus to listings under management and distribution by Localeze. Of these, the company has converted nearly 200 move-ins.

"Keeping up with online local search engine listings is a full time job, and with Localeze as a partner, we're in better control of the various data sources that feed our listings are published on the web," said Chris Laczi, Sovran Self Storage's advertising director. "In turn, we are able to present our store information more completely and efficiently than ever before, and that translates to sales."

Localeze helps create accurate, comprehensive, listing profiles for Sovran's more than 375 locations and then uses proprietary intelligent category classification and keyword matching logic to organize and tag the data exclusively for local search engines. The business-verified content on Sovran's locations is distributed to the Localeze network of more than 85 local search engine publishers -- the largest distribution network in the industry.

About Localeze

Localeze is the largest online content manager serving businesses, local search engine publishers and ready-to-buy consumers. At the center of the local search engine ecosystem, businesses rely on Localeze to collect, enhance, optimize and distribute rich business information online, while local search engines depend on Localeze to deliver the broadest, richest, most accurate content to their users. With a management team of local search innovators, the largest business-verified listing database and the broadest network of local search engine partners in the industry, Localeze is the trusted source for local search engine content management. Localeze is a privately held company headquartered in Vienna, Virginia. For more information visit

About Sovran Self Storage

Sovran Self Storage, Inc. is a self-administered and self-managed equity REIT that is in the business of acquiring and managing self-storage facilities. The Company operates 385 self-storage facilities in twenty-four states under the name "Uncle Bob's Self Storage"®. Through innovative marketing and product development, the Company has differentiated itself with value-added products and services like Dri-guard, their state-of-the-art dehumidification system; Uncle Bob's Rental Trucks; and a national Customer Care Center featuring a fully integrated sales and reservation system for the Company's 200,000 rental spaces. Founded in 1982, the Company is headquartered in Buffalo, New York, and employs over 1,000 people. Sovran's common stock trades on the New York Stock Exchange under the symbol SSS.

Contact Information

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    Jennifer MacLeid Qotb
    Young & Associates for Localeze
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