SOURCE: Underground Elephant

Underground Elephant

September 14, 2011 08:00 ET

Underground Elephant Launches NeoKeo Online Marketing Platform for Comprehensive Customer Acquisition

Leverages Cross-Channel Functionality and Data-Driven Analytics, Ensuring High-Quality Lead Generation

SAN DIEGO, CA--(Marketwire - Sep 14, 2011) - Underground Elephant, a leader in performance-based marketing, today announced the availability of NeoKeo 2.0™, a robust online marketing campaign management platform that leverages analytics-based technology to drive qualified customer leads. Utilizing vertical marketing strategies that optimize targeted online media, NeoKeo directly connects Underground Elephant customers to applicants and sales leads in the education, finance, and insurance industries via a secure processing system.

The only online marketing agency offering a 'one-stop-shop' for producing highly qualified leads, Underground Elephant manages the marketing cycle in-house from start to finish to ensure its customers reach prospects at the right place and time.

NeoKeo provides a single point of integration for managing multiple channels of online media. The tool funnels online media through Underground Elephant's proprietary algorithms, which analyze the areas of quality, cost effectiveness and revenue maximizing optimization. As a result, businesses are connected with the highest quality leads at the lowest possible cost.

"At Underground Elephant, our ultimate goal is to address the individual needs of our diverse customer base," said Jason Kulpa, CEO, Underground Elephant. "The launch of NeoKeo 2.0, paired with the dedication of our seasoned in-house marketing team, enables us to do just that. As a result, we are now able to give our customers even more control and insight into their online marketing campaigns, ensuring they receive maximum results from minimum spend."

The NeoKeo platform offers superior features and functionality not found in competing solutions, including:

  • Advanced data mining
  • Custom CMS with creative, website and form library
  • Robust data-warehouse-driven analytics
  • Individual performance metrics
  • Custom page editor that allows for on-the-fly changes
  • Dynamic, multivariate, and A/B landing page creation
  • Versatile content management
  • Real-time visitor statistics

Underground Elephant conducts analyses on data collected at all points of the lead generation and sales cycle. The business intelligence gathered allows the NeoKeo platform to quickly adapt to changing market conditions.

Underground Elephant's in-house analytics team dynamically integrates information from large data sets into the platform and creates customized reporting in order to ensure client volume and quality.

For more information on Underground Elephant, please visit http://undergroundelephant.com/, follow us on Twitter @uelephant or check us out on Facebook at http://www.facebook.com/undergroundelephant

About Underground Elephant:
Underground Elephant is a performance-based, technology-driven marketing company that generates online consumer leads for Fortune 500 Companies. Underground Elephant is dedicated to the highest quality standards, and continually striving towards improving the user experience. Visit us at: http://undergroundelephant.com/.

Contact Information

  • Lauren Grassetti / Marrissa Meyer
    LEWIS PR for Underground Elephant
    619-677-2700
    Email Contact