SOURCE: African Business Review

African Business Review

December 21, 2011 15:23 ET

Understanding Viral Marketing Content

NORWICH, UNITED KINGDOM--(Marketwire - Dec 21, 2011) - Is viral marketing really a category in its own right? Is it either accurate or feasible to say you offer viral marketing services, or have launched a viral marketing campaign? This implies that you can plan and predict a campaign "going viral". Or is it more a case of the best a marketer can hope for is to set the scene, make sure all the right ingredients are in place, and then, if the timing is right, see the campaign go viral?

The latest piece of what African Business Review would consider truly viral content doing the rounds on the internet is 'Buck Norris' -- the video clip of 17-year-old cyclist, Evan van der Spuy, being knocked off his bike in KwaZulu-Natal, South Africa by a red hartebeest.

At the time of writing, in less than a month almost 12 million people have watched the original clip posted on YouTube, not to mention hundreds of thousands of views of secondary clips, as well as spin-offs (you know you've made it on the internet when someone spoofs you), and international news coverage from UK daily Metro to online newspaper the Huffington Post.

But what was the secret behind this successful viral marketing campaign?

Read the full article online at:

About African Business Review
African Business Review is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Africa. African Business Review is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact 1-760-827-7800 or visit

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