CITY OF MONTREAL - OFFICE OF THE MAYOR/EXECUTIVE COMMITTEE

CITY OF MONTREAL - OFFICE OF THE MAYOR/EXECUTIVE COMMITTEE

June 06, 2006 11:00 ET

UNESCO Director-General Presents the "City of Design" Certificate to Mayor Gerald Tremblay During a Visit to Montreal

MONTREAL, QUEBEC--(CCNMatthews - June 6, 2006) - The Director-General of the United Nations Educational, Scientific and Cultural Organization, Mr. Koichiro Matsuura, today presented to the Matyor of Montreal, Gerald Tremblay, an official certificate designating Montreal as a "UNESCO City of Design", as part of the Creative Cities Network of the Global Alliance for Cultural Diversity, at an official ceremony held at Montreal city hall.

"It is a great honour for me to give the title of UNESCO city of design to Montreal, because your city has already demonstrated its ability to inspire synergy between public and private players as part of the World Book Capital program, a title it has held for a year until April 2006. Today, this new title will make Montreal an exemplary city inspired by design, highlighting the city's great creative, social, economic design potential throughout the world," said Mr. Matsuura.

"This designation by UNESCO is a major international recognition for Montreal. I believe that all the creators and players involved in the field of design in Montreal can be proud of this honour and of their excellent achievements. I hope that our involvement in the UNESCO Creative Cities Network will lead rapidly to partnerships in the field of design. We are currently working on a first project that will bring together designers of three UNESCO cities of design, Berlin, Buenos Aires and Montreal. They will be invited to enrich the redevelopment program for the place d'Armes in Old Montreal. Their shared contribution will help us to reexamine the possibilities of this landmark," said Mayor Tremblay.

"Design is part of today's and tomorrow's heritage, and Montrealers must share the honour of the title of City of Design. That is why this fall the Bureau Design Montreal will be launching a Doors Open on Design and Architecture event, to enable Montrealers to discover or rediscover the talents and achievements that reflect the creative drive recognized by UNESCO. I firmly believe that very soon, events such as this will become as popular as the Museum open house events or Culture Days. I wish to thank the Bureau Design Montreal and Benoit Labonte, member of the executive committee responsible for culture, heritage and design for his leadership in producing Montreal's candidacy document, "concluded Mayor Tremblay.

These two activities will be held as part of the Entente sur le developpement culturel (cultural development agreement) with the Quebec ministere de la Culture et des Communications.

With this award, Montreal becomes the first North American city to join the recent UNESCO City of Design network, after Buenos Aires (August 2005) and Berlin (November 2005). UNESCO recognizes the effort and enthusiasm of the public and private sectors, Montreal civil society, as well as the city's potential for economic and social development in the field of design. This UNESCO award will serve as an incentive lever to accelerate implementation of the recent municipal action plan Montreal, Design de ville / Ville de design, launched in September 2005. We firmly believe that a strong combination of design, architecture and urban development contributes directly to the quality of life in Montreal, highlights the sense of pride of Montrealers, as well as the interest of visitors and investors.

Montreal is a city where design and designers, be they involved in the fields of interior, industrial, graphic, fashion or architectural design, represent a dynamic force of cultural and economic life. According to recent statistics, design is responsible for 20,356 jobs in Montreal's metropolitan area and economic spin-offs of more than $750 million. Also, 65.3% of Quebec workers involved in the field of design live in the metropolitan area. Montreal is the only North American city to have established, as early as 1991, a bureau dedicated exclusively to the development and promotion of design. Important achievements are owed to this bureau, including the Commerce Design Montreal competition, which has contributed to the rise of Montreal as a city of design.

Montreal is clearly part of the network of cities of knowledge in the field of design with four universities teaching design, architecture and urban planning, as well as five university research chairs in those fields. Montreal is also home to a rich network of high-level establishments dedicated to the promotion and dissemination of design, including the Canadian Centre for Architecture, Centre de design de l'UQAM, as well as the Montreal Museum of Fine Arts with its decorative arts collection. Montreal is also home to numerous design-related events, several of which occur in May, referred to as Design Month. They include the Montreal International Interior Design Show and the Gala des prix de l'Institut de Design Montreal.

According to the Director-General of UNESCO, Mr. Matsuura, "This distinction integrates Montreal into a network whose aim is to energize and share with as many cities around the world as possible the successful experience of design in cities. I truly hope that it will motivate emerging designers and inspire many other similar experiences."

Contact Information

  • Source :
    Cabinet du maire et du comite executif
    Maxime Chagnon
    (514) 872-5527
    or
    Information:
    Division des communications sectorielles
    Julie Arcand
    (514) 872-1594