SOURCE: True North Matchmaking Service

True North Matchmaking Service

January 31, 2011 11:04 ET

Unhappy Valentine's Day?

Wave Goodbye to Online Dating and Hello to Matchmaking

WEST CHESTER, PA--(Marketwire - January 31, 2011) - Just ask anyone with a pair of acid washed jeans in their closet. If you wait long enough, the trend pendulum will swing back and whatever is old will once again be new. Philadelphia is witnessing a retro-cool reawakening in more than just its food scene -- now the old school matchmaker is once again en vogue.

True North Matchmaking Service is among the most recent businesses in the Greater Philadelphia Area to tap into the trend toward nostalgia, answering the call of frustrated online daters looking for an earnest way to meet eligible singles.

As you are considering Valentine's Day stories, Matchmaker Barb Gunselman is available to discuss new trends in dating and offer advice to those seeking love.

Gunselman, who successfully battled breast cancer four years ago, is now eagerly back in the business of bringing people together the old-fashioned way. Previously, she successfully matched more than 300 couples, many leading to marriage and/or serious relationships. She says the trick to connecting people is to base matches on personality and common interests rather than by looks and means, the way many high-end matchmakers run their businesses, best exemplified by Bravo TV's popular "Millionaire Matchmaker." Watch "Meet Barb" Video: 

"Once considered almost taboo and reserved for the most determined romantics, online dating is now a playground for serial daters, says Gunselman. "It's clear from my clients that people are fed up with the amount of time and energy it takes to date online and are desperate for a new OLD way to find love."

"We are a service-oriented society," says Gunselman. If you are really ready to get in shape you may take the step to hire a trainer. If you are ready to find your dream home you hire a realtor. Why would someone ready to find their life partner not call on a matchmaker?"

"Online daters tend to choose the most attractive person in a line up versus the most well-suited person for themselves, and this is why so many are alone this Valentine's Day," says Gunselman. "This isn't car shopping -- it's time to get back to the basics of romance."

About Barb Gunselman: A graduate of Rosemont College, Gunselman began her career on Wall Street before pursuing her passion for matchmaking. A true entrepreneur, Gunselman also owns a popular area boutique, Bling it On!, and is the founder of Bella Bandanas, an online shop featuring custom-designed Swarovski crystal bandanas. Barb started the business while fighting breast cancer, recognizing the need for women to have fashionable headwear that is easy to wear while undergoing chemotherapy.

About True North Matchmaking Service: True North matches sophisticated and professional singles 30-something and up, including gay, straight and lesbian, using a more personal and safe approach than other dating services, including online. Gunselman connects individuals based on shared interests and goals rather than looks and financial status. True North strives to take the work out of dating, and has six locations throughout the Greater Philadelphia area for added convenience. For more information, please visit

Contact Information