OAK BROOK, IL--(Marketwire - Jan 7, 2013) - Uni-ball, a leader in the writing instruments category, announced today a co-branded sponsorship with Mashable to launch the "Dream Job Series," a sequence of articles offering young professionals insider content and advice from featured start-ups and high-tech companies. The series kicks off January 7th on Mashable.com and will run for five weeks with fresh content every Monday through February 4th, with a second wave of articles launching in May. Articles will offer tips and insider interviews with key employees working at "hot" companies, with the first story spotlighting digital music service company, Spotify. Each article will be penned by Mashable's editorial staff.
The partnership stems from a collective goal to empower young professionals with the resources to advance their careers. Mashable is a leading source for news and information, while uni-ball provides distinctive design and an unmatched writing performance, created to help those seeking advancement stand out in the workplace. The series will provide insight into best practices to getting hired, advice from top executives and insider tips to succeed within a company.
"Our goal is to change the notion of a pen as a simple writing instrument to a tool that can advance your performance and image at work," said John Leonardo, uni-ball Marketing Director. "This partnership with Mashable was a natural fit for uni-ball. With Mashable's focus on innovation and technology and our history in performance and design, we hope to help job-seekers find their dream jobs and offer them the tools to succeed."
The co-branded partnership was developed by media agency Milner Butcher Media Group and creative agency TRIS3CT. For more information, visit the uni-ball Dream Job Series on Mashable.
Part of the Newell Rubbermaid portfolio of leading brands, uni-ball® is a world leader in providing an optimal writing experience, offering writing instruments with superior functionality and affordability, including a unique ink system proven to help prevent check and document fraud. Newell Rubbermaid's Writing business segment, marketer and North American distributor of uni-ball® pens, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well-known brands as Paper Mate®, Sharpie®, DYMO®, Parker®, Waterman®, EXPO®, uni-ball®, and Rolodex®, among others. Visit www.uniball-na.com for more information.
Mashable is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable's 20 million monthly unique visitors and 6 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.