SOURCE: Unica Corporation

Unica Corporation

March 15, 2010 09:30 ET

Unica Announces Enhanced Support for Microsoft Silverlight Analytics Framework

Unica NetInsight Enables Analytics for Increasing Visitor Engagement and Lifetime Value

WALTHAM, MA--(Marketwire - March 15, 2010) - Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced its web analytics solution, Unica NetInsight, supports measurement and analysis for Microsoft Silverlight applications. Unica provides its customers with granular analytics for application usability optimization and the ability to drive interactive marketing with individual visitor insights.

"As interactions with web sites become more dynamic through Silverlight, individual customer behaviors speak volumes about current sales opportunities, but may also reveal needs for immediate customer services or retention measures," said Dan DeMichele, director of products at Unica. "Unica's interactive marketing solutions enable using web analytics data not only for aggregate level dashboards, but also for automating the path from insight to action in inbound and outbound marketing initiatives."

"Microsoft is pleased to have support from Silverlight partners such as Unica," said Brad Becker, director of rich client platforms and tools at Microsoft Corp. "Unica will provide customers with a unique Silverlight experience through its interactive marketing solutions."

Available both on-demand and on premises, Unica NetInsight delivers unique self-service capabilities built on a flexible and open data architecture. NetInsight allows marketers throughout the enterprise to perform in-depth analysis of web site visitor behavior by cleanly separating tagging from the way that data is analyzed. NetInsight's role-based flexibility enables business users to streamline exploratory ad-hoc analysis and custom reporting for a quick view of trends, success indicators, and visitor behavior.

About Unica

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2009 under "Risk Factors", which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

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