SOURCE: Unica Corporation

Unica Corporation

September 21, 2009 08:30 ET

Unica Announces Lineup for MIS 2009

Worldwide Annual User Conference Brings Together Top Marketers From Around the World to Learn About the Latest in Interactive Marketing Strategies

WALTHAM, MA and PARIS--(Marketwire - September 21, 2009) - Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced its lineup of speakers, presentations, and tracks for the company's annual user conference, the Marketing Innovation Summit 2009 (MIS), October 5-7, 2009 in Paris.

MIS will feature keynotes on the latest in interactive marketing strategies; keynotes will be presented by Yuchun Lee, CEO, Unica and Christine Overby, VP and research director, Forrester, as well as by Unica's Elana Anderson and John Hogan, VP of product marketing & strategy and SVP of research & development, respectively. MIS will also feature high-level tracks and sessions presented by leading marketing experts and visionaries representing some of the world's most innovative organizations, including Best Buy,, Elsevier, O2, and SNS Bank, among others.

Other conference highlights include 1:1 product demonstrations and training, technical presentations, and the eagerly awaited Marketing Success Award (MSA) presentations. The Unica Marketing Success Award honors customers who have implemented a Unica solution that has achieved significant business and marketing performance improvements. Previous MSA winners include Scotiabank, BMO Bank of Montreal, OCBC, Wachovia, and Fortis.

"MIS is an incredible forum that brings together many of the world's top marketers, and we're very excited to have this year's event in a wonderful city like Paris," said Yuchun Lee, CEO, Unica. "We've assembled a great roster of presenters and sessions for what is certain to be a highly informative, interactive, and entertaining event."

Sponsors for this year's Marketing Innovation Summit include Acxiom, Oxyma Group, Bisnode, Tembit, Atos Origin, Logica, Netezza, Customer Centria, and Client Spectrum.

More information about Unica's Marketing Innovation Summit is available at

About Unica

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors," which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

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