SOURCE: Unica Corporation

Unica Corporation

August 26, 2009 10:18 ET

Unica Concludes Successful Inaugural Asia/Pacific Customer Summit

The Region's Leading Marketers Convene to Discuss Hot-Button Marketing Topics

WALTHAM, MA and SYDNEY, AUSTRALIA--(Marketwire - August 26, 2009) - Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced the successful conclusion of its inaugural Asia/Pacific Customer Summit in Sydney, Australia. The Summit was attended by nearly one hundred of the region's leading marketers, who heard about the latest advancements in interactive marketing.

Presentations were delivered by Yuchun Lee, CEO, Unica, on Unica's vision and strategy; Anna Horwitz, Growth & Retention Marketing Development Manager, Insurance Australia Group, on marketing operations; and Andy Marsden, Manager of Campaign Operations - Strategy & Insights, Vodafone New Zealand, on campaign and email marketing.

"APAC is a rapidly evolving region with some of the world's most advanced and innovative organizations, such as ANZ Bank, Foxtel, IAG, and SingTel, among many others. These industry leaders are also cutting-edge marketers," said Chris Manton-Jones, Vice President and Managing Director, International Operations, Unica. "Our inaugural APAC Customer Summit served as an ideal venue to bring together these innovators to share marketing best practices, learn more about Unica's products, and network with their peers -- other leading marketers."

"Australia also served as a great APAC venue for introducing both our new brand -- MARKETING SUCCESS STARTS WITH U™ -- and the latest version of our Enterprise Marketing suite, Unica 8," said Robin Russell-Cook, Regional Director, Asia/Pacific, Unica. "We're excited about the resounding response we've received on our vision and strategy for interactive marketing and look forward to supporting our customers' continued success within the burgeoning APAC market."

For additional information on Unica events, please visit http://www.unica.com/about/events.htm.

About Unica

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors," which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

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