SOURCE: Unica Corporation

Unica Corporation

October 26, 2009 08:30 ET

Unica Concludes Successful MIS 2009

SNS Bank Selected as Winner of Marketing Success Award

WALTHAM, MA and PARIS--(Marketwire - October 26, 2009) - Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced that SNS Bank, a Unica customer and one of Europe's most innovative financial institutions, was selected as the 2009 winner of the of the Marketing Success Award at Unica's Marketing Innovation Summit (MIS), which recently concluded in Paris. MIS, Unica's annual customer conference, attracts top marketers from the world's leading companies.

Other award finalists included Sogecable, Europe's third largest pay television company and a pioneer in digital television and interactive services; and Aeroplan UK, a leading international loyalty management corporation. SNS Bank was selected by the hundreds of conference attendees for its innovative approach to marketing. SNS Bank has taken the organizational and technical decisions to have a single department and infrastructure for all marketing interactions with customers. The commercial offers that are served on the SNS website are calculated in real-time based on customer profiles and their click behavior.

"We are honored to receive this prestigious marketing award, and being chosen by fellow marketers representing some of the world's great brands is tremendous validation of our interactive marketing strategy," said Jurrien Kamst, head of customer contact marketing, SNS Bank. "Thanks to Unica, we are able to better communicate with our customers, online and offline, inbound and outbound."

"Congratulations to SNS Bank and the other Marketing Success Award finalists. Effective marketing, especially in these times, is incredibly challenging, and SNS Bank exemplifies interactive marketing success," said Yuchun Lee, CEO, Unica. "This year's MIS conference showcased incredible advancements and we're very excited about what the future holds for marketing worldwide."

This year's conference sponsors include Acxiom, Oxyma Group, Bisnode, Tembit, Atos Origin, Logica, Netezza, Customer Centria, and Client Spectrum.

About Unica

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors," which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

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