SOURCE: Unica Corporation

April 20, 2009 08:30 ET

Unica and Forrester Research Present: Integrating Online & Offline Marketing: Directions Included

WALTHAM, MA--(Marketwire - April 20, 2009) -

WHAT: Integrating Online & Offline Marketing: Directions Included

Webcast featuring Unica Corporation and Forrester Research

WHO: Mary Beth Kemp -- principal analyst, Forrester Research

Jay Henderson -- director, product marketing, Unica Corporation

WHEN: Tuesday, April 28, 2009; 9:00 a.m. Eastern Time

WHY: Research shows that during the buying process, more than 50 percent of consumers start online, but use a variety of online and offline channels before actually buying. Most organizations are unable to deal with this reality; they can't interact with customers consistently across all channels or move them smoothly through a multi-channel buying cycle. As a result, these organizations:

--  lack visibility into when a customer moves across channels (i.e. call
    center, website, in-store visit)
--  don't leverage their online channels to their full advantage
--  lack the infrastructure required to share and apply information
    gathered from one channel to the next

An Interactive Marketing solution addresses these shortfalls and enables organizations to engage customers and prospects in a cross-channel dialog that builds upon their past and current behaviors. By utilizing the power of behavioral, transactional and historical data as it is compiled across channels, marketers will gain better insights and be poised to take immediate action.

Join Mary Beth Kemp, Forrester Research and Jay Henderson, Unica Corporation as they review the fundamentals of Interactive Marketing, discuss why it makes sense to adopt this technology, and provide useful steps for how to get started with Interactive Marketing in your organization.

To register for this webcast, please click here.

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.