SOURCE: Unica Corporation

Unica Corporation

August 17, 2009 08:30 ET

Unica Launches Next Generation Enterprise Marketing Suite Enabling the Shift to Interactive Marketing

Unica 8 Features New Cross-Product Interface, Role-Based Dashboards, and Deep Integration to Enable Interactive Marketing

WALTHAM, MA--(Marketwire - August 17, 2009) - Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today introduced Unica 8, the latest release of its Enterprise Marketing suite. Unica 8 includes significant enhancements and capabilities aimed at enabling interactive marketing and lowering total cost of ownership (TCO) for marketers. Unica defines Interactive Marketing as the discipline of engaging each customer and prospect in a cross-channel dialogue that builds upon their past and current behavior.

A key highlight of Unica 8 is the new cross-product user interface and role-based dashboards. The new interface increases user productivity with enhanced product navigation and a seamless user experience across all modules that comprise the Enterprise marketing suite. The added visibility enabled by the configurable dashboard helps application users make better decisions and work more effectively across all execution channels, providing marketing executives with comprehensive insight into marketing activities and performance.

"Marketers are eager for technology that improves and streamlines processes so that they can execute on opportunities and make better, faster decisions; this is what makes Unica 8 incredibly appealing," said Matt Smith, vice president, Marketing Services, Best Buy. "The new interface and dashboards will no doubt significantly improve marketers' overall user experiences."

Unica 8 also features significant cross-product integration enhancements in several areas including:

-- Web analytics: Visual selection of online visitors for cross-channel targeting and messaging, enabling marketers to easily identify and execute on more opportunities;

-- Email delivery: Increased email marketing velocity and performance with more powerful, integrated email capabilities including hosted email delivery services via Unica OnDemand (see corresponding press release from today);

-- Campaign Planning: Deep integration between Unica Campaign and Unica Marketing Operations, facilitating end-to-end campaign planning and execution collaboration, providing more granular forecasting and results insight;

-- Reporting: New reports with consolidated data comparing detailed campaign forecasts and results by channel and offer.

"As a business-to-business company in a highly competitive industry, we're focused on delivering more personalized campaigns and increasing the number of high value relevant touches during the sales cycle," said Tom Taylor, vice president of sales and marketing, SAGE. "We've long relied on Unica and we feel that the new interface and integration capabilities provided by Unica 8 will further benefit our organization and help us increase the efficiency and effectiveness of our marketing programs and better engage our customers in personalized dialogues."

The foundation of the Unica 8 Suite is the Unica Marketing Platform. This platform centralizes key functionality common across Unica's Enterprise product line for improved ease of installation, integration, configuration, and ongoing enhancements. The shared services provided by the Unica Marketing Platform lower administration and integration costs and ensure quicker time to market.

"Marketing is rapidly moving into a new era, requiring the next generation of marketing technology that facilitates marketing integration and increases marketing effectiveness while reducing costs and the need for IT intervention to get the marketing job done," said Elana Anderson, vice president of product marketing and strategy. "With Unica 8, marketers can more quickly and easily enable interactive campaigns and offer lifecycle management -- from conception to creation to execution."

The new UI and new product line are components of Unica's recently launched brand, MARKETING SUCCESS STARTS WITH U™. The brand, which marks the next generation of Unica, is highlighted in new customer-facing corporate and global websites, featuring simplified and more descriptive product and solution names.

About Unica

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors," which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

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