SOURCE: Unica Corporation

Unica Corporation

September 23, 2009 08:30 ET

Unica Named to Software Magazine's 27th Annual Software 500

Software Magazine Ranks Unica as One of the World's Largest Software Companies for the Eighth Consecutive Year

WALTHAM, MA--(Marketwire - September 23, 2009) - Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced its inclusion on Software Magazine's Software 500 ranking of the world's largest software and service providers, now in its 27th year.

"We are honored once again to be named to Software Magazine's Software 500; this marks Unica's eighth consecutive year of being recognized as one of the largest software companies," said Paul McNulty, CMO of Unica. "We attribute our ongoing success to a world-class team and an array of award-winning marketing solutions -- from traditional outbound and relationship marketing to inbound and interactive marketing as well as web analytics."

"The 2009 Software 500 results show that revenue growth in the software and services industry was healthy, with total Software 500 revenue of $491.3 billion worldwide for 2008 representing 8.8% growth from the previous year," said John P. Desmond, editor of Software Magazine and Softwaremag.com.

The ranking is based on total worldwide software and services revenue for 2008. This includes revenues from software licenses, maintenance and support, training and software-related services and consulting. Suppliers are not ranked on their total corporate revenue, since many have other lines of business, such as hardware. The financial information was gathered by a survey prepared by King Content Co. and posted at www.Softwaremag.com, as well as from public documents.

About Unica

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors," which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

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