SOURCE: Unica Corporation

Unica Corporation

February 24, 2010 09:00 ET

Unica Positioned in the Leaders Quadrant in Leading Industry Analyst Firm's "Magic Quadrant for Marketing Resource Management"

WALTHAM, MA--(Marketwire - February 24, 2010) - Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced that it has been positioned in the "Leaders'" quadrant of Gartner, Inc.'s "Magic Quadrant for Marketing Resource Management" report, by Kimberly Collins, published February 19, 2010.

The Gartner Magic Quadrant evaluates vendors for their ability to execute and completeness of vision. According to the report, "Leaders in the MRM market demonstrate exemplary performance. They deliver breadth and depth of integrated MRM functionality on large, enterprise-wide and global implementations that extend MRM across the marketing organization and outside the database marketing domain. Leaders successfully articulate business propositions that resonate with buyers."

"Our enterprise and SaaS solutions for marketing resource management, as part of our EMM suite, deliver a complete set of capabilities for managing the operational complexities that marketers face," said Yuchun Lee, CEO, Unica. "Unica Marketing Operations and Unica Marketing Operations OnDemand provide everything marketers need to more effectively manage their marketing operations -- improving planning, budgeting and operational management across all marketing programs."

Unica was positioned as a 2009 "Leader" in both the Magic Quadrant for Marketing Resource Management(1) and the Magic Quadrant for CRM Multichannel Campaign Management.(2) The Company was also positioned as a 2009 "Visionary" in the Magic Quadrant for Enterprise Marketing Management.(3)

1) Gartner, Inc. "Magic Quadrant for Marketing Resource Management" by Kimberly Collins, February 9, 2009

2) Gartner, Inc. "Magic Quadrant for CRM Multichannel Campaign Management" by Adam Sarner, April 24, 2009

3) Gartner, Inc. "Magic Quadrant for Enterprise Marketing Management" by Kimberly Collins and Adam Sarner, July 15, 2009

For more information on Unica's offerings, please visit:

About the Magic Quadrant

The Magic Quadrants are copyrighted 2009 and 2010 by Gartner, Inc. and are reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Unica

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2009 under "Risk Factors", which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

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