SOURCE: Unica Corporation

Unica Corporation

May 17, 2010 08:30 ET

Unica Positioned in the Leaders Quadrant in Leading Industry Analyst Firm's "Magic Quadrant for Multi-Channel Campaign Management"

WALTHAM, MA and ORLANDO, FL--(Marketwire - May 17, 2010) -  Unica Marketing Innovation Summit -- Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced that it has been positioned in the "Leaders'" quadrant of Gartner, Inc.'s "Magic Quadrant for Multi-Channel Campaign Management" report, by Adam Sarner, published May 13, 2010.

The Gartner Magic Quadrant evaluates vendors for their ability to execute and their completeness of vision. According to the report, Leaders in the Campaign Management market "consistently do considerably better in overall campaign management performance for basic and advanced campaign management, as well as for integration with e-marketing. Leaders have high market visibility, high market penetration, strong market momentum, and a strategic vision for growing the campaign management business."

"Our industry-leading Enterprise and SaaS-based solutions offer marketers the broadest range of campaign management and interactive marketing capabilities," said Yuchun Lee, CEO, Unica. "From the family of products within Unica Campaign to Unica Interactive MarketingOnDemand, our flexible suite of solutions enables marketers to develop powerful cross-channel initiatives, improve customer engagement, and achieve interactive marketing success."

The company was also positioned as a 2010 "Leader" in the Magic Quadrant for Marketing Resource Management.

Gartner, Inc. "Magic Quadrant for Marketing Resource Management" by Kimberly Collins, February 19, 2010

All of Unica's product offerings, including those referenced above, will be showcased at the company's upcoming user conference, the Marketing Innovation Summit, May 16-19, at the JW Marriott Grande Lakes in Orlando. For additional information on MIS, please visit

About the Magic Quadrant
The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Unica
Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,500 customers worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2009 under "Risk Factors", which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

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