SOURCE: Unica Corporation

Unica Corporation

December 21, 2009 08:00 ET

Unica Receives High Marks in New SiriusDecisions' Demand Creation Provider Evaluation

WALTHAM, MA--(Marketwire - December 21, 2009) - Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced that it has been favorably positioned by SiriusDecisions in the research firm's Demand Creation Provider Grid evaluation, which is based on "technological features and functionality, services, and a vendor's ability to support varying deployment scenarios."

According to the SiriusDecisions evaluation, Unica "provides a marketing automation platform with a high level of customizable business rules and processes," and offers "robust built-in marketing resource management capabilities that allow organizations to schedule and manage complex activities." The evaluation also notes that [Unica's] "web analytics and predictive capabilities are available for organizations seeking more sophisticated targeting and analytics."

The evaluation concludes that "Unica's solutions can help streamline and coordinate larger marketing departments that must negotiate a more complex stream of campaigns and programs across multiple business units and regions. The ability to define such execution rules, coupled with preference rules that customers and prospects can set to communicate their preferences, means that Unica will be a solid consideration for organizations that need a high level of flexibility in their marketing efforts."

"We pride ourselves on developing great technology and delivering great services, and we're proud to receive high marks in both of these categories," said Elana Anderson, vice president of Products at Unica. "We offer marketers a compelling value proposition: by using Unica solutions, marketers can adopt interactive marketing and increase their marketing success."

2009 has marked another tremendous year for Unica in terms of recognition from leading independent research firms. In addition to this latest recognition, Unica is the only vendor to be positioned as a leader in each of the major markets in which it competes. Highlights include: The Forrester Wave™: Cross-Channel Campaign Management, Q4 2009, The Forrester Wave™: Web Analytics, Q3 2009, Gartner, Inc.'s Magic Quadrant for CRM Multichannel Campaign Management, and Gartner, Inc.'s Magic Quadrant for Marketing Resource Management.

About Unica

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors," which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

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