SOURCE: Unica Corporation

Unica Corporation

August 17, 2009 08:30 ET

Unica Unveils Latest Version of Email Marketing Solution

eMessage 8.0 Combines Seamless Integration With Unica's Market-Leading Campaign Management With the Peace of Mind of Managed Delivery Services

WALTHAM, MA--(Marketwire - August 17, 2009) - Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today introduced Unica eMessage 8.0, complementing Unica's market-leading campaign management solution to seamlessly deliver highly targeted, relevant email communications. eMessage combines the reliability of managed email delivery with the power of an integrated suite, helping marketers deliver more effective and personalized communications, based on both online and offline interaction history -- across email and mobile channels.

eMessage extends the best-in-class segmentation, targeting, and triggering capabilities of Unica Campaign to the email channel by providing powerful new features to design, preview, test, deliver, and measure email communications. Integrating Unica Campaign's industry-leading functionality with advanced email delivery and deliverability monitoring services is a major benefit to marketers, who now only need to work with a single application to manage sophisticated email programs. The integration also eliminates the need for additional professional services or IT support to combine response data with other online and offline interaction data.

"For companies that struggle to manage email delivery themselves, the value proposition of Unica eMessage 8.0 is significant," said Matthew Resteghini, vice president of global database marketing, Monster. "Since eMessage seamlessly integrates with Unica Campaign and Unica's on-demand managed email delivery services, customers no longer have to deal with hand offs between their campaign management system and their email provider. The end-to-end integration that Unica provides allows marketers to focus on the business of email targeting, content, and results, instead of technical integration headaches."

eMessage supports the entire email marketing lifecycle, from idea through to post-campaign analysis, including:

--  Best-in-class campaign management: unrivaled segmentation, targeting,
    personalization, event-triggering, and automation;
--  Robust content creation and management: drag-and-drop assembly of
    templates, digital assets, and personalization logic;
--  Comprehensive email delivery and deliverability monitoring: tools and
    services that ensure quality messages are getting to recipient in-boxes;
--  Extensive reporting and analysis: deep insight into email performance,
    from delivery metrics to ROI and even individual-level post-click web
    behavior through Unica NetInsight;
--  Cross-channel integration: email woven together with other outbound
    and inbound channels into an interactive marketing dialogue with customers.

"Email's immediacy, customizability, and low-cost make it mission-critical for most marketing organizations, yet few fully exploit its potential," said Elana Anderson, vice president of product marketing and strategy at Unica. "The effort required to fully leverage the power of detailed customer data with standalone email solutions hinders marketers' abilities to target and personalize. Unica eMessage removes these complexities, enabling marketers to integrate the email channel into fully interactive, cross-channel customer marketing strategies."

About Unica

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors," which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

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