SOURCE: Unica Corporation

Unica Corporation

August 12, 2009 08:00 ET

Unica Unveils New Worldwide Brand

MARKETING SUCCESS STARTS WITH U Marks Next Generation for Industry Leader

WALTHAM, MA--(Marketwire - August 12, 2009) - Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today unveiled its new worldwide brand, "MARKETING SUCCESS STARTS WITH U." The brand, which marks the next generation of Unica, is highlighted in new customer-facing corporate and global websites and all marketing and sales materials -- with simplified and more descriptive product and solution names.

As Unica expands into new and emerging markets with innovative interactive marketing solutions in both its enterprise and on-demand product lines, the company concluded that this was the ideal time to update and expand its brand. The resulting effort, designed to emphasize that marketing success is driven by Unica and its customers, encompasses Unica's tagline, corporate mission, logo, content, websites, and more.

The new tagline, "MARKETING SUCCESS STARTS WITH U," is designed to connote what Unica stands for: bringing marketing success to "U" -- Unica's customers. At the same time, it reflects the company's leadership position in developing innovative marketing technology; marketing success starts with the "U" in Unica. The tagline will be further developed in some of Unica's core messages, for example:

--  Discover the U in Customer: Unica delivers customer awareness allowing
    you to build meaningful customer interactions
--  Discover the U in Communication: Unica's interactive marketing
    solutions enable you to communicate with your customers and prospects
    across all channels
--  Discover the U in Business: Unica helps you transform your passion for
    marketing into measurable business success

"These are both exciting and challenging times for marketers. As marketing expands beyond traditional channels to online and interactive marketing, Unica has anticipated and adapted to marketers' changing needs -- to further equip them to succeed," said Paul McNulty, CMO, Unica. "Our mission is to transform our customers' passion for marketing into business success. We're accomplishing this goal by delivering enterprise and SaaS solutions that enable them to make the shift to interactive and online marketing that today's business environment demands. Our new brand is designed to reflect this shift and Unica's commitment to the broader success of large and small marketing organizations around the world."

Over the past year, Unica conducted extensive brand and market research with more than 150 leading marketing and IT executives, soliciting their feedback on the company's look and feel. Unica worked with Raincastle Communications, a Boston-based branding, design, and interactive firm, on the company's brand strategy and visual identity.

"Unica's new messaging really resonates with us and their site offers a great vehicle for educating visitors on marketing technology; we think the new brand and fresh content will serve as an effective means for supporting the company and its ongoing strategy," said Ned McMullen, vice president of sales and marketing, Equifax Database Services. "Innovative organizations are placing further focus on the online marketing channel and are looking to Unica's interactive marketing technology to help them expand their presence and grow their business."

About Unica

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors," which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

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