SOURCE: Unicast


September 14, 2009 06:03 ET

Unicast Hires Daniel J. Berra as Vice President of Business Intelligence

Respected Industry Veteran and Former Agency Executive to Lead Company's Growing Emphasis on Online Advertising Data Evaluation

AUSTIN, TX--(Marketwire - September 14, 2009) - Unicast, a leader in online interactive rich media and video advertising management and services solutions, today announced the addition of Daniel J. Berra as Vice President of Business Intelligence to the company. Berra will lead the company's research and analytics division focused on providing robust reporting and in-depth analysis of all Unicast-generated advertising campaigns. Under his leadership, clients will gain greater insight into campaign results and the effectiveness of rich media and web video against other forms of online advertising.

"The addition of Dan to our team is one of the many steps we're taking to increase our service offerings in the reporting and analytics space," said Adam Moore, Unicast President. "We're listening to our customers' needs for more reporting and detailed business analysis of their online advertising campaigns; Dan brings a wealth of knowledge and experience to Unicast in that space to help exceed their expectations."

As a respected industry veteran, Berra brings more than 12 years of experience spanning financial and marketing analysis at Dell Corporation and T3 (The Think Tank). Most recently, Berra served as the Vice President of the Customer Insight Group at T3, where he built media and search analytics teams from the ground up and created data integration process and databases tying together ad server data, web analytics and client-side data into one interface. Previous to T3 Berra served as transactional marketing manager, at Dell Corp, where he headed the development of segment-level online metrics, created forecasting models and managed transactional marketing.

"I was familiar with the Unicast leadership team and drawn to their capabilities and growth potential in the rich media marketplace," said Berra of Unicast. "My experience driving analytical initiatives, both on the agency side and client side, is a perfect fit for Unicast and will help advance the reporting and analysis offerings to the next level."

About Unicast:

Unicast is a pioneer and leader in online interactive rich media and video advertising creation and management offering Internet marketing and online advertising solutions through the powerful combination of its proprietary visualization technology and a full range of campaign optimization services. Unicast's technology and advertising services solutions are powering some of the world's most esteemed brands globally. Unicast is a proud member of the DG FastChannel family of companies. More information on Unicast can be found at

DG FastChannel provides innovative, technology-based solutions to help advertisers and agencies work faster, smarter and more competitively. DG FastChannel delivers the standard in digital media services to the advertising, broadcast and publishing industries. Through its Unicast and Springbox operating units, DG FastChannel is a leading Internet marketing technology company offering online marketing and advertising solutions through a powerful combination of proprietary visualization technology, and a premium rich media advertising platform for the creation, delivery and reporting of premium rich media.

The Company utilizes satellite and Internet transmission technologies and has deployed a suite of digital media intelligence and asset management tools designed specifically for the advertising industry, including creative and production resources, and digital asset management. More than 5,000 advertisers and agencies employ the Company's workflow toolsets. The Company has an online media distribution network of over 26,000 radio, television, cable, network, print and Web publishing destinations. DG FastChannel ranked number five on the Fortune "Fastest Growing Companies in the World" list and the Fortune Small Business list of the nation's 100 fastest-growing small public companies. For more information, visit

Contact Information

  • Media Contact
    Jennifer Olson
    Atomic PR, Los Angeles
    P: 310-689-7580

    Unicast Contact
    Bryan Hjelm
    VP of Marketing
    P: 512-469-5900