SOURCE: Unicast

Unicast

July 07, 2010 06:02 ET

Unicast Issues Q1 2010 Analytics Benchmark Report

Ads for Consumer Packaged Goods Lead in Engagement Time, Beverages/Spirits Lead in Interaction Rate

AUSTIN, TX--(Marketwire - July 7, 2010) -  Unicast, a leader in online interactive rich media and video advertising management and services solutions, today announced the results of its Q1 2010 Analytics Benchmark Report.

Key findings from the report include:

  • Beverage/Spirits produced the highest average interaction rate (8.62%) for all ads served across verticals, followed by Retail (8.24%) and TV Entertainment (5.06%).
  • Consumer Packaged Goods produced the longest average interaction time (56 seconds) across verticals, followed by Sporting Goods (50 seconds) and Technology (36 seconds).
  • Unicast Messenger Units, which are served in instant messaging platforms, ranked the highest in both interaction rate and average exposure time.
  • Branded Canvas ad formats, which are fully custom interactive units positioned within full episode video players, produced very high interaction rates and average video view times.

Unicast delivers solutions to online publishers, agencies and advertisers through Rich Media, Online Video, Social Media and 3D ad products and services. By focusing on custom services aligned with client needs and strategies, Unicast has created solutions for some of the top brands on the web, such as: MSN, AOL, MySpace, ABC, NBC and CBS.

"At Unicast, we launched our benchmark analysis program to provide publishers, agencies and advertisers with valuable online campaign insights on ad formats and creative executions," said Dan Berra, VP of Business Intelligence for Unicast. "We are seeing trends in specific industry verticals and interactive formats and features leading the way with strong interaction rates and engagement times."

The full Unicast Q1 2010 Analytics Benchmark Report is available here: http://www.unicast.com/Pdfs/2010-Q1-Benchmark-Report.aspx

About Unicast

Unicast has been providing state-of-the-art rich media solutions for publishers, agencies and advertisers since 1998. Integrating creative support with campaign management and detailed analytics, Unicast technologies empower customers to manage the complex process of deploying online advertising campaigns. Today, our solutions are leveraged globally by some of the world's most esteemed brands, including AOL, Fox Interactive Media, MSN, MindShare, NBC Universal, ABC, CBS, and Initiative Media. For more information, visit www.unicast.com.

Unicast is part of the DG FastChannel's family of companies. DG FastChannel (NASDAQ: DGIT) is a leading provider of digital media services to the advertising, entertainment and broadcast industries.

Contact Information

  • Media Contact
    Jennie Kong
    Atomic PR, Los Angeles
    P: 310-689-7588
    E: Email Contact

    Unicast Contact
    Bryan Hjelm
    VP of Marketing
    Unicast
    P: 512-469-5900