SOURCE: Unicast


March 23, 2010 06:02 ET

Unicast Partners With Microsoft Advertising to Enhance Rich Media Creation and Analysis Through Atlas Advertiser Suite

Strategic Relationship Provides Agencies Single Platform Solution for Planning, Reporting and Creative Support

AUSTIN, TX--(Marketwire - March 23, 2010) -  Unicast, a leader in online interactive rich media and video advertising management and services solutions, today announced a partnership with Microsoft (NASDAQ: MSFT) Advertising to offer a cutting-edge rich media solution for online advertising through Atlas.

As part of the Atlas Technology Partner Alliance, Unicast shares its rich media product inventory with the Atlas Advertiser Suite to offer advertisers and agencies advanced creative features integrated with advanced campaign reporting and analytics.

"Publishers, agencies and advertisers alike will reap the benefits of the integration of our technologies, products and services to empower their rich media campaigns," said James Dillon, SVP of Global Sales & Solutions at Unicast. "Although we've been working closely with Atlas for nearly two years, this newly formed partnership is an opportunity for us to combine the best of both of our worlds to provide an enhanced service offering that will give customers a new, comprehensive rich media solution for their online advertising needs."

This partnership was developed to put the needs of customers first by offering a solution providing the operational efficiency of a single platform for planning and reporting while providing creative agencies the features and support they need for robust rich media campaigns.

Features include:

Flawless Campaign Execution & Customer Service

  • Single Point-of-Contact -- a dedicated client services team with Atlas partnership experience offers hands on service
  • Unlimited, 24/7 Support Teams -- strong support systems located in all major cities across the U.S. as well as London, Hamburg, India and Brazil
  • Rapid Creation -- an average of 48-hour creative turnaround times
  • Top Tier Quality -- a 99% QA error free rate

Robust Media Solutions

  • Atlas Media Console Integration -- includes Engagement Mapping and metrics
  • Enhanced Reporting & Analytics -- detailed reporting and metrics through the Atlas dashboard with interaction events, video and time metrics
  • Data Aggregation -- a combination of both standard and rich media together

Best-in-class Ad Creation

  • Access to the Unicast Ad Kit -- Adobe Flash® -- integrated authoring tools to build, preview, test, and upload ad assets (including video files). Simplifies the creation of rich media and video ads such as home page takeovers, instant messenger and OPA pushdowns.
  • Industry Leading Technology -- ActionScript 3 compatibility, interactive 3D, HD video and social media plug-ins
  • Expertise -- experienced consultants in online ad production

More information about the partnership between Unicast and Atlas can be found on the Unicast website:

About Unicast:
Unicast has been providing state-of-the-art rich media solutions for publishers, agencies and advertisers since 1998. Integrating creative support with campaign management and detailed analytics, Unicast technologies empower customers to manage the complex process of deploying online advertising campaigns. Unicast is a proud member of the DG FastChannel (NASDAQ: DGIT) family of companies -- a multichannel distribution network of thousands of advertisers and media publishers worldwide. Today, our solutions are leveraged globally by some of the world's most esteemed brands, including AOL, Fox Interactive Media, MSN, MindShare, NBC Universal, ABC, CBS, and Initiative Media. For more information visit and visit our blog,

About DG Fast Channel:
DG FastChannel (NASDAQ: DGIT) provides innovative, technology-based solutions to help advertisers and agencies work faster, smarter and more competitively. DG FastChannel delivers the standard in digital media services to the advertising, broadcast and publishing industries. Through its Unicast and Springbox operating units, DG FastChannel is a leading Internet marketing technology company providing state-of-the-art rich media solutions for publishers, agencies and advertisers. Integrating creative support with campaign management and detailed analytics. 

The Company utilizes satellite and Internet transmission technologies and has deployed a suite of digital media intelligence and asset management tools designed specifically for the advertising industry, including creative and production resources, and digital asset management. More than 5,000 advertisers and agencies employ the Company's workflow toolsets. The Company has an online media distribution network of over 26,000 radio, television, cable, network, print and Web publishing destinations. For more information visit

About Microsoft Advertising:
Microsoft Advertising provides world-class advertising tools and solutions for digital advertisers and publishers to drive brand and consumer engagement. The portfolio includes all of our digital advertising businesses: our global media network that includes MSN, Windows Live, Office Live, XBOX, Live Search, Facebook and more, and our global technology platforms and tools that include Atlas, AdECN, adCenter, DRIVEpm, Massive and ScreenTonic, which together create engaging digital advertising experiences for their consumers. Microsoft Advertising helps make buying and selling media simple, smart and more cost-effective across media and devices in the Microsoft network of properties and beyond, which spans 42 markets globally and 21 languages. Visit for more information.

Contact Information

  • Media Contact
    Jennie Kong
    Atomic PR, Los Angeles
    P: 310-689-7588
    E: Email Contact

    Unicast Contact
    Bryan Hjelm
    VP of Marketing
    P: 512-469-5900