SOURCE: Unicast


October 21, 2010 08:00 ET

Unicast Reports IM Remains a Top Performing Format for Online Campaigns in Q2 2010

Quarterly Benchmark Report Reveals Ads for Technology Lead in Engagement Time, Restaurants Lead in Interaction Rate

AUSTIN, TX--(Marketwire - October 21, 2010) -  Unicast (, a leader in online interactive rich media and video advertising management and services solutions, today announced the results of its Q2 2010 Analytics Benchmark Report. The report analyzes 24 vertical industries and 12 online ad formats. 

Key findings from the report include:

  • Instant Messenger continues to be a top performing platform, ranking second highest in interaction rate at 9.04% and highest in average engagement time at 68 seconds.

  • Technology, Home Improvement and Restaurants used pushdown formats to produce the longest average engagement times at 42 seconds, 38 seconds and 27 seconds, respectively.

  • The Restaurant vertical produced the highest average interaction rate with 24.94%, followed by Health Care/Beauty with 16.33% and Beverage/Spirits with 12.80%.

"The quarterly analytics report is a great way for Unicast to deliver clients a summary of engagement and interaction performance of the top ad formats served during that period," said Dan Berra, VP of business intelligence for Unicast. "Many trends uncovered in the Q1 report continued into Q2, but some new top performers, such as increased interaction rates in messenger units, branded canvases and expandable multi panel rates, have emerged."

Unicast delivers world-class solutions to top brands, advertisers, agencies and publishers through Rich Media, Online Video, Social Media and 3D ad products and services. By focusing on custom services aligned with client needs and strategies, Unicast has created solutions for some of the key players on the web including AOL, MSN, MySpace, ABC, NBC and CBS, among others.

The full Unicast Q2 2010 Analytics Benchmark Report is available here:

About Unicast:
Unicast is a pioneer and leader in online interactive rich media and video advertising creation and management offering Internet marketing and online advertising solutions through the powerful combination of its proprietary visualization technology and a full range of campaign optimization services. Unicast's technology and advertising services solutions are powering some of the world's most esteemed brands globally. Unicast is a proud member of the DG family of companies. More information on Unicast can be found at

About DG:
DG provides innovative, technology-based solutions to the advertising, broadcast and publishing industries. The company services more than 5,000 advertisers and agencies with North America's largest online media distribution network of more than 28,000 U.S. and Canadian radio, television, print and Web publishing destinations. DG utilizes satellite and Internet transmission technologies, creative and production resources, digital asset management, and syndication services enabling advertisers and agencies to work faster, smarter, and more competitively. Fortune named DG one of the "100 Fastest Growing Companies" two years in a row and selected the company as one of 2010's "rising stars." In 2009, DG delivered more than 7 million advertisements. For more information, visit

Contact Information

  • Media Contact
    Katie Gerber
    Atomic PR, Los Angeles
    P: 310-689-7566
    E: Email Contact

    Unicast Contact
    Ellen Durbin
    Senior Marketing Manager
    P: 512.354.3154
    E: Email Contact