SOURCE: Unicast

Unicast

September 16, 2009 06:03 ET

Unicast Sponsors the OMMA Global Conference and Hosts Advertising and Entertainment Panel

Upcoming Panel to Discuss How Advertisers and Publishers Are Utilizing Interactive Rich Media and Entertainment Related Content to Drive Business Goals

AUSTIN, TX--(Marketwire - September 16, 2009) - Unicast, a leader in online interactive rich media and video advertising management and services solutions, today announced its upcoming workshop, 'Entertainment and Rich Media: Partners in ROI,' at OMMA Global New York on September 22nd at 11am ET, in the Expo Hall, Imperial/Julliard rooms. This panel, moderated by Caleb Hill, Unicast SVP, Product, brings together industry experts Nick Johnson, VP, Digital Media Sales, NBC Universal, Glen Sheehan, VP, Group Creative Director, T3 and David Card, Vice President and Principal Analyst, Forrester. This esteemed panel is coming together to create awareness around how marketers, publishers and agencies are pushing the envelope when it comes to advertising online by using rich media and highly interactive features to engage audiences.

"It was very important to us to bring attention to the current and up and coming trends in the online space relative to the entertainment industry," said Caleb Hill, Senior Vice President, Product at Unicast. "As social media portals continue to grow and users continue to be an integral part in creating and sharing media, marketers need to be made aware of the technologies available to not only run engaging ads but to allow online audiences to truly connect with their brand and message."

Entertainment brands rely on the power of rich media advertising to drive consumer engagement and remain relevant within their target demographic. The rich media ad industry has been propelled by the changes in the entertainment landscape to ensure product offerings continue to evolve, excite and build communities. This session will offer real insights into how marketers, agencies and publishers have seen entertainment related brands foster innovation in the online advertising marketplace. In a vertical with deep roots in broadcast, hear how entertainment brands are using rich media campaigns to win the public's hearts, minds and clicks where traditional ad streams no longer reach.

In this presentation, the panelists will review:

--  Best practices in analytics that allow agencies, publishers and
    marketers to gain strong visibility into what works and what doesn't work
    when executing an online campaign
--  Some of the most popular and effective tactics marketers are turning
    to today to capture the attention of online audiences
--  Current trends in rich media and video
--  How these entertainment strategies translate to other
    verticals/categories
--  Engagement rates and metrics
--  How to optimize advertising inventory and increase ad revenue
    

About Unicast:

Unicast is a pioneer and leader in online interactive rich media and video advertising creation and management offering Internet marketing and online advertising solutions through the powerful combination of its proprietary visualization technology and a full range of campaign optimization services. Unicast's technology and advertising services solutions are powering some of the world's most esteemed brands globally. Unicast is a proud member of the DG FastChannel (NASDAQ: DGIT) family of companies. More information on Unicast can be found at www.unicast.com.

DG FastChannel provides innovative, technology-based solutions to help advertisers and agencies work faster, smarter and more competitively. DG FastChannel delivers the standard in digital media services to the advertising, broadcast and publishing industries. Through its Unicast and Springbox operating units, DG FastChannel is a leading Internet marketing technology company offering online marketing and advertising solutions through a powerful combination of proprietary visualization technology, and a premium rich media advertising platform for the creation, delivery and reporting of premium rich media.

The Company utilizes satellite and Internet transmission technologies and has deployed a suite of digital media intelligence and asset management tools designed specifically for the advertising industry, including creative and production resources, and digital asset management. More than 5,000 advertisers and agencies employ the Company's workflow toolsets. The Company has an online media distribution network of over 26,000 radio, television, cable, network, print and Web publishing destinations. DG FastChannel ranked number five on the Fortune "Fastest Growing Companies in the World" list and the Fortune Small Business list of the nation's 100 fastest-growing small public companies. For more information, visit www.dgfastchannel.com.

Contact Information

  • Media Contact
    Jennifer Olson
    Atomic PR, Los Angeles
    P: 310-689-7580
    E: Email Contact

    Unicast Contact
    Bryan Hjelm
    VP of Marketing
    Unicast
    P: 512-469-5900