SOURCE: Unicast


February 24, 2011 08:00 ET

Unicast Strengthens In-Stream Product Offering by Supporting Interactive Advertising Bureau's Vast and VPAID Standards

Leader in Online Video Ad Solutions Offers Partners Unified Reporting and Simplified Delivery of Video Ads

AUSTIN, TX--(Marketwire - February 24, 2011) - Unicast (, a leader in online interactive rich media and video advertising solutions, today announced its enhanced In-Stream Video product offering, which incorporates an extensive line of custom video player integrations in addition to being compliant with the Interactive Advertising Bureau's (IAB) Video Ad Serving Template (VAST) and Video Player-Ad Interface Definitions (VPAID) standards. This enables advertisers to deliver rich, interactive ads across multiple video player environments.

"Over the years, the industry has witnessed a growing amount of fragmentation in online video, which has resulted in inconsistent campaign results and costly ad delivery," said Vice President of Product for Unicast, Gianluca Milano. "Unicast has developed an integrated workflow solution that offers a single point of contact with quicker turn-around time, broader reach and unified reporting through our compliance with VAST and VPAID."

The IAB's VAST and VPAID video ad standards serve as the foundation and framework for growing the digital video advertising economy. The standards are essential to nurturing the continued growth and eliminating the inconsistencies that arise between advertising agencies' ad formats and publishers' video players. Unicast is leading the industry by working with an extensive list of publishers, technology providers and video delivery platforms enabling partners to easily tap into Unicast's flexible In-Stream network to deliver rich, interactive In-Stream ads. The new solution supports standards-based delivery to maximize reach and effectively scale video assets across multiple video player environments as well as unified reporting, which provides an in-depth analysis of overall campaign performance.

Unicast has been working with leading publishers including ABC, NBC, CBS, FOX, MTVN, and MSN, among others, to develop innovative video ad solutions. Last year, Unicast served billions of In-Stream impressions into these premium video player environments and helped to enable some of the most compelling interactive In-Stream ads in the industry.

For more information or to experience Unicast's In-Stream products, visit

About Unicast:
Unicast has been providing state-of-the-art rich media solutions for publishers, agencies and advertisers since 1998. Integrating creative support with campaign management and detailed analytics, Unicast technologies empower customers to manage the complex process of deploying online advertising campaigns. Unicast is a proud member of the DG (NASDAQ: DGIT) family of companies -- a multichannel distribution network of thousands of advertisers and media publishers worldwide. Today, our solutions are leveraged globally by some of the world's most esteemed brands, including AOL, Fox Interactive Media, MSN, MindShare, NBC Universal, ABC, CBS, and Initiative Media.

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About DG:
DG provides innovative technology-based solutions to the advertising, broadcast and publishing industries. The company serves more than 5,000 advertisers and agencies through a media distribution network of more than 28,000 radio, television, print and Web publishing destinations throughout the United States, Canada and Europe. DG utilizes satellite and internet transmission technologies, creative and production resources, digital asset management and syndication services that enable advertisers and agencies to work faster, smarter and more competitively. Through its Unicast, SourceEcreative, Treehouse and Springbox operating units, DG extends its benchmark of excellence to a wide roster of services ranging from custom rich media solutions and interactive marketing to direct response marketing and global creative intelligence. For more information, visit

Contact Information

  • Media Contact
    Katie Gerber
    Atomic PR, Los Angeles
    P: 323-648-5427
    E: Email Contact

    Unicast Contact
    Ellen Durbin
    Senior Marketing Manager
    P: 512-354-3154
    E: Email Contact