September 09, 2008 11:43 ET

UNICEF Canada Names Urban Entertainment Legend and Canadian Idol Judge Farley Flex as National Ambassador

TORONTO, ONTARIO--(Marketwire - Sept. 9, 2008) - UNICEF Canada is proud to announce the appointment of Canadian Idol Judge and arts, media and entertainment legend Farley Flex as a UNICEF Canada National Ambassador.

"I am thrilled to welcome Farley as our newest National Ambassador," said Nigel Fisher, President & CEO, UNICEF Canada. "Farley's excellence as a builder of industry, a builder of talent and a builder of community, combined with his passion for helping youth is a natural fit with UNICEF's work with vulnerable young people around the world, and will help us make their voices heard."

Flex has already demonstrated his commitment to UNICEF and to the welfare of children UNICEF supports through his involvement in UNICEF initiatives this past year such as the TAP Clean Water Project, the Trick-or-Treat for UNICEF School Recognition Programme and during a recent UNICEF field trip in May 2008 to Malawi with fellow UNICEF Canada Ambassador and Canadian Idol personality Ben Mulroney.

Recognized now for his role as a judge on Canada's most watched reality music show Canadian Idol, Flex's career in the music industry began more than 25 years ago as an event promoter. He is dedicated to building Canada's urban and mainstream music industry, applying and coaching youth in sports, and contributing to the development of marginalized communities.

Farley Flex defines himself simply by his interests - entertainment, sports and community. "Virtually everything I do falls into one, two or all of these categories," said newly named UNICEF Canada Ambassador Farley Flex. "I was able to witness, firsthand, how UNICEF works for the health, education, equality and protection of every child during my recent UNICEF trip to Malawi. I'm really proud to be named a UNICEF Ambassador."

In addition to his excellence in the media and entertainment industry, Flex has also been awarded as a leading philanthropist. Some of his distinctions include the Harry Jerome Award for Entertainment and Community Service, Bob Marley Business and Community Service Award, Canadian Urban Music Award for Media Personality of the Year, Farley Flex Scholarships established at Leaside Collegiate Institute and Woburn Collegiate Institute, Creator of "Reality Education" a student engagement learning tool, and is in development on various online mentorship and youth philanthropy initiatives. Flex currently sits on the charitable boards for Merry-Go-Round and ParticipAction.

As a UNICEF Canada Ambassador Flex will help to spread UNICEF's message while educating and encouraging Canadians to support UNICEF's work for the world's children. In October 2008, Flex will make his first official appearance as a National UNICEF Canada Ambassador as a keynote speaker at the Chefs for UNICEF Gala in Calgary, Alberta.


UNICEF is the world's leader for children, working in 156 countries and territories to save protect and enhance the lives of girls and boys. UNICEF supports child health and nutrition, promotes quality basic education, protects children from violence, exploitation and AIDS, and is the world's largest provider of vaccines for developing nations. A global leader in emergencies with six decades of on-the-ground experience, UNICEF saves and rebuilds children's lives in natural disasters and conflict. UNICEF is funded entirely by voluntary contributions from individuals, businesses, foundations, schools, associations and governments.

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