Online Marketing

February 23, 2011 13:55 ET

UNICEF Canada Selects to Provide Digital Media Services

HAVRE DE GRACE, MD--(Marketwire - February 23, 2011) - (, a strategic, performance-driven digital media services agency, today announced UNICEF Canada as its newest nonprofit client. UNICEF Canada has selected as its digital media services agency of record to provide online media strategy, planning and buying services for its "Gifts of Magic" 2010 holiday campaign, as well as a monthly giving campaign throughout 2011. Through the traffic attracted to the website by these campaigns, UNICEF transforms monetary donations into life-saving or life-enhancing gifts, such as nutrition, access to clean water, vaccines and education to the world's most vulnerable children. 

"Web Ad.vantage's experience and track record of delivering high performance results made them an easy choice for our digital media partner," says Cassandra Koenen, Director of Digital Strategy for UNICEF Canada. "Their digital media campaign exceeded our expectations and was instrumental in raising awareness and support for UNICEF's programs."

The addition of UNICEF Canada expands's online marketing portfolio of large nonprofit organizations, which has also included the International Fund for Animal Welfare (IFAW), Starlight Children's Foundation,, and American Veterans (AMVETS).

UNICEF is the world's leading child-focused humanitarian and development agency. Through innovative programs and advocacy work, we secure children's rights in virtually every country. Our global reach, unparalleled influence on policymakers, and diverse partnerships make us an instrumental force in shaping a world fit for children. UNICEF is supported entirely by voluntary donations and helps all children, regardless of race, religion or politics. For more information about UNICEF and its work visit:

About, a privately-held, woman-owned, MBE-certified, award-winning agency founded in 1998, provides outcomes-based digital media strategy and services to challenger brands and large nonprofits. Its experience covers a vast array of digital media including search (PPC), display, contextual, lead generation, mobile and video advertising. Though the agency's portfolio has included well-known brands such as Nokia USA, Johns Hopkins University, Nature Made Vitamins, ENDO Pharmaceuticals, and Visit Baltimore, Web Ad.vantage primarily focuses on up-and-coming brands and large nonprofits. Agency president Hollis Thomases authored the book, Twitter Marketing: An Hour a Day. More detail about's Internet marketing services is available online at or call 410-942-0488.