SOURCE: mDialog

June 24, 2008 09:00 ET

UNICEF Launches Global Conversation With Video From mDialog

J8 Web Platform Brings Young People's Voices to G8

NEW YORK, NY--(Marketwire - June 24, 2008) -


mDialog has joined forces with UNICEF to bring its easy-to-use video platform with social interaction features to UNICEF's Junior 8 (J8) program. mDialog's tools and services are being incorporated into UNICEF's newly launched J8 web platform at, where young people from all over the world can have a say in the Group of 8 (G8) Summit through social networking features and interactive video and discussion forums.

The J8 culminates in an annual summit attended by a select group of young people from G8 and other countries. The Summit is the parallel youth event to the annual G8 Summit, where leaders from eight major industrialized democracies (Canada, France, Germany, Italy, Japan, Russia, the United Kingdom and the United States) meet to discuss global issues.

The J8 web platform allows for a larger community of young people to participate in the J8, adding their voices and sharing their solutions with G8 leaders and the world community.

mDialog's technology will power the J8 video platform, encouraging young people's participation through social video features including commenting, chatting and collaborating. There is also an embed function for easier video sharing.

Social Video Features Increase Engagement and Expand Awareness for J8 Issues

--  In addition to the written essay submission process, many participants
    created video submissions to share their views on the 2008 J8 issues, which
    relate to climate change, global health, and poverty and development.
--  Select participant videos are available on the J8 website. Through
    mDialog's comment, chat and contribution social video features, viewers
    from around the world can view videos then share immediate feedback to
    express their own views on the issues.
--  Additionally, 2008 J8 participants from the G8 countries (Canada,
    France, Germany, Italy, Japan, Russia, the US and the UK) and developing
    countries will have the opportunity to shoot footage documenting their
    daily lives and relating to J8 topics. This video will also be available
    for viewing and global discussion on the J8 website.
--  This year's J8 participants will meet with G8 leaders as part of the
    annual J8 Summit, to be held in Chitose, Japan on July 2-9, 2008. Videos
    produced by participants documenting their Summit experiences will be
    available for public viewing following the event. Additionally, UNICEF-
    produced videos capturing Summit events and highlights will be loaded onto
    the J8 website.
--  What would you say to world leaders? This section of the J8 website
    features an mDialog-moderated video discussion between young people and G8
    leaders. Viewers are also encouraged to participate and collaborate using
    social video features as well as by contributing their own videos using
    mDialog's mLoader software, which ensures easy encoding and uploading.

In addition to working with mDialog, the J8 platform is tapping the energy of the 50,000 strong Voices of Youth ( community. Voices of Youth members will be able to connect to Summit participants and other young people around the world interested in G8 issues.


"UNICEF has pioneered innovative approaches to reaching children and young people for more than 60 years. This is another tool we're making available for young people to have increased access to international forums, to weigh in on issues that affect their lives." -- Sharad Sapra, director of communication, UNICEF

"Technology has the incredible power of making the world seem a little smaller. mDialog's interactive features give young people a better and more interactive video experience, helping to take youth participation to another level." -- Greg Philpott, founder and president of mDialog

About J8

Junior 8 (J8) is the youth event linked to the G8 Summit and organized by UNICEF. J8 aims to advance young people's understanding of global issues and to provide a platform for them to discuss and advocate on these issues with some of the most powerful leaders in the world.


UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

About mDialog

mDialog provides the best online platform for portable social video. Its easy three-step process (Encode/Upload | Engage | Distribute) allows professional content producers and amateur video enthusiasts alike to engage and interact with audiences anywhere.

Through its groundbreaking mLoader, mDialog enables users to easily encode, describe and upload MPEG-4 h.264 high-resolution video of any size with unparalleled quality. Its custom suite of social media tools, such as surveys and viewer collaboration, empowers content owners to connect directly with audiences. Flexible distribution options allow full control of videos: with options to broadcast to the world; privately share with friends; subscribe through RSS/iTunes feeds; instantly publish to iPhone and AppleTV, or embed to your site. mDialog is a subsidiary of mDialog Corporation, which was founded in 2005 and is based in Toronto, Canada and New York City. Visit


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