Freshwater Technologies Inc.
OTC Bulletin Board : FWTC

Freshwater Technologies Inc.

November 20, 2008 05:30 ET

UNICEF TAP PROJECT Partners With Watergeeks for 2009 Clean Water Campaign

CHICAGO, ILLINOIS--(Marketwire - Nov. 20, 2008) - Freshwater Technologies Inc. (OTCBB:FWTC), the exclusive, world-wide distributor of Watergeeks branded water conservation products, is pleased to report that the UNICEF supported clean water campaign known as the "TAP PROJECT" today announced that water technology manufacturer, The Watergeeks Laboratories, will become a national supporter of the campaign in 2009 - the third year award-winning, life-saving initiative to help UNICEF provide clean water to children around the world.

Beginning Nov 17, 2008, the Canada-based manufacturer will donate a percentage of the online retail price of six of their premium water products to the US Fund for UNICEF. Designed with an eye to conservation and combating the global water crisis, the featured products include 1) a filtered sport water bottle, 2) a stainless steel water bottle, 3) a water saving shower head, 4) a water saving hose nozzle, 5) a dual spray swivel aerater, and 6) an all natural liquid soap.

"We are very proud to be able to partner with the leading global children's organization with the proven experience and ability help deliver clean water to children around the world," said Brent Meikle, founder and CEO of Watergeeks Laboratories. "We look forward to offering consumers and retailers an exciting range of 'water wise' products and to helping to make the 2009 TAP PROJECT the most successful campaign to date."

Based on a simple tangible and turn-key concept, the TAP PROJECT was given life two years ago on World Water Day (March 22). Limited to just New York City at the time, restaurants asked their patrons to donate just one dollar or more for the tap water they usually enjoy for free. With three hundred restaurants participating in its inaugural year, TAP raised one hundred thousand dollars and helped to provide four million children in Laos, Iraq and Angola with access to clean drinking water. Also in its first year, the TAP PROJECT was awarded the much coveted Titanium Lion at the International Advertising Festival in Cannes, France.

"We are extremely pleased with the success the TAP PROJECT is enjoying - and in only its second year," said Cary Stern, President and CEO, US Fund for UNICEF. "Forming a partnership with a water technology company that truly understands the global water crisis is just logical and another example of doing whatever it takes to save a child."

The TAP PROJECT proved once again to be a phenomenal success with approximately eight hundred and fifty thousand dollars raised to date. Over 2300 restaurants from forty-four states officially registered to participate in the 2008 TAP PROJECT. Sponsors last year included American Express, Turner Broadcasting, Esquire Magazine, opentable.com and Rotary's Water and Sanitation Rotarian Action Group (WASRAG)

About The Watergeeks Laboratories

The Watergeeks mission is to empower today's generation to reduce water consumption by producing simple, affordable and effective water consumption products to enable consumers to conserve such a critical resource without having to make major lifestyle changes. The Water Geeks have incorporated the most current science and technology into a diverse range of water conservation products including filtered water bottles, water saving shower heads and hose nozzles, water purifiers and all natural health and beauty products.

About UNICEF

For more than 60 years, UNICEF has been the world's leading international children's organization doing whatever it takes to provide life saving nutrition, clean water, education, protection and emergency response to children around the world. UNICEF calls for the day when the world can roll back the number of children dying from preventable causes from 29,000 to zero. That is zero children killed by malaria and measles, poisoned by unclean water, lost for a lack of safe shelter or fallen prey to malnutrition. As the organization that has saved more children's lives than any other humanitarian organization. UNICEF is committed to doing whatever it takes until zero die from preventable causes.For more information about UNICEF please visit www.unicefusa.org or call 800-4UNICEF.

For more information, contact Richard Alleyne/The US fund for UNICEF/ 212-880-9177 alleyne@unicefusa.org.

For more information on The Watergeeks Laboratories and their range of innovative products, please view the company's website at www.thewatergeeks.com.

Additional information on Freshwater Technologies' product offerings is available on our website at www.freshwatertechnologies.ca.

All statements in this release other than statements of historical facts are forward-looking statements containing current expectations about future results. Forward-looking statements involve numerous risks and uncertainties. We have attempted to identify such forward-looking statements using words such as "believes", "anticipates", "could", "expects", and other such similar expressions. Although we believe that such forward-looking statements are reasonable, we can provide no assurances that such expectations will be realized. A number of factors may influence such future results such as our limited operating history, the need for sufficient capital to finance internal growth and our ability to achieve and maintain profitability, fluctuations in trading prices and volume of our stock, competition from suppliers of similar goods and services and unanticipated future events and conditions. Please review our latest filings with the SEC concerning risks and uncertainties. Other than required by federal securities laws, we undertake no obligation to publish, update or revise any of our forward-looking statements whether as a result of changed circumstances, new information, future events or any other reason occurring after the date of this release.

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