Bullfrog Power

Bullfrog Power
Unilever Canada

Unilever Canada

April 05, 2011 11:00 ET

Unilever Canada Becomes the Largest Commercial Purchaser of Green Electricity in Canada

Some of Canada's Favourite Brands-Including Becel, Hellmann's, Knorr and Ben & Jerry's-Are Now bullfrogpowered® With 100 Per Cent Green Electricity

TORONTO, ONTARIO--(Marketwire - April 5, 2011) -

Editors Note: A photo for this release will be available via Marketwire on the picture wire of The Canadian Press.

Today, Unilever Canada announced that it will become the single largest commercial purchaser of renewable energy in Canada, greening 59,000 MWh of electricity—enough energy to power more than 6,000 homes—through Bullfrog Power®, Canada's 100 per cent green energy provider. The purchase means that many of the products Canadians buy every day, including those from Becel, Hellmann's, Knorr, Sidekicks, Ben & Jerry's and Popsicle, will be made in facilities that are bullfrogpowered with 100 per cent clean, renewable power. Canadian consumers can better enjoy their favourite ice creams, spreads and soups knowing that they now have a reduced environmental impact.

The decision is part of the Unilever Sustainable Living Plan, in which Unilever will grow its business in a way which helps improve people's health and well-being, reduces environmental impact and enhances livelihoods. By choosing Bullfrog's green electricity, the organization will reduce the emissions footprint of its facilities and support the development of new green power in Canada—two actions that help Unilever take action for Canadian communities by helping to address climate change and air pollution.

Unilever Canada's historic renewable energy purchase is so substantial that it requires the creation of a new "Visionary" category at the top of the bullfrogpowered Green Index, Bullfrog's national ranking of green power purchasers in Canada. The Index is regularly published in major media across the country.

"We want to help lead by example and an important part of our sustainability strategy is to lessen our environmental impact to the benefit of our consumers and our communities," said John Coyne, Vice President, Legal and External Affairs, Unilever Canada. "We've set aggressive emissions reduction targets with respect to our facilities. Supporting green electricity through Bullfrog Power is a significant step toward achieving our goals."

The leading multinational company is bullfrogpowering all of it's manufacturing facilities and offices in Ontario—accounting for 90 per cent of its Canadian operations—with locally sourced renewable power. It will reduce its carbon dioxide emissions footprint by approximately 7,544 tonnes annually.

Through the agreement, Bullfrog Power's generators inject renewable electricity onto the electricity grid to match the amount of power Unilever's bullfrogpowered facilities use. Currently, in Ontario, Bullfrog's electricity comes only from local wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogoM program—instead of from polluting sources like coal, oil, natural gas and nuclear. Bullfrog Power uses the collective demand of its customers to support the development of new renewable generation in Canada. To date, five new wind projects have been commissioned in Canada to meet the demand of the growing community of bullfrogpowered homes and businesses.

The Unilever Sustainable Living Plan, which was launched in November 2010, aims to halve the environmental footprint of the manufacture and use of its products by 2020. Choosing Bullfrog Power's green electricity supports Unilever's overall plan to reduce the company's greenhouse gas emissions by 50 per cent (based on 2008 levels) by 2020, and sourcing 40 per cent of Unilever's energy requirements from renewable sources by 2020. Other environment-based goals set out in the plan include sourcing 100 per cent of its agricultural raw materials sustainably, halving the waste associated with the disposal of its products, and halving the water associated with consumer use of its products by 2020.1

"Bullfrog Power is proud to be working with Unilever Canada to reduce its environmental impact," said Tom Heintzman, President, Bullfrog Power. "We also look forward to partnering with Unilever Canada and its bullfrogpowered brands to help ignite dialogue about sustainable lifestyle choices in homes across Canada."

1 The latter two goals are based on 2008 levels.

About Bullfrog Power

Bullfrog Power, Canada's 100 per cent green energy provider, provides renewable energy solutions that allow homes and businesses to reduce their environmental impact and help create a cleaner, healthier world. Bullfrog's green electricity comes exclusively from wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogoM program instead of from polluting sources like coal, oil, natural gas and nuclear. A clean, renewable alternative to fossil-fuel based natural gas, Bullfrog's green natural gas is produced in Canada from biogas facilities that have met strict environmental criteria as defined by ICF International. Thousands of Canadian homes and businesses are doing their part to address climate change and air pollution by switching to green energy with Bullfrog Power. Homes and businesses can sign up easily, quickly and affordably at www.bullfrogpower.com.

About Unilever Canada

Unilever works to create a better future every day. Our products make small but important differences to the quality of people's everyday lives. Unilever has an established reputation for sustainability and has been named the #1 company in the Food & Beverage sector by the Dow Jones Sustainability Index for 12 consecutive years. We are growing our business in a way that helps improve people's health and well-being, reduces environmental impact and enhances livelihoods. Each day, around the world, we serve over two billion consumers. In Canada, the brand portfolio includes icons such as: Axe, Becel, Ben & Jerry's, Breyers, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 1,600 people across Canada. For more information, visit www.unilever.ca.

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