SOURCE: WildTangent


September 08, 2011 08:00 ET

Unilever's Degree® Brand Launches Branded Game Channel With WildTangent in Canada

TORONTO--(Marketwire - Sep 8, 2011) - WildTangent and the Degree® brand are working together to deliver free access to premium games for a limited time within the WildTangent Games service. Designed to appeal to male hardcore gamers, the custom game channel features fast-paced, adrenaline charged games.

The Unilever campaign is the first to deliver both a French and English language version of the experience, dynamically targeting users based on their language preference. Powered by WildTangent's BrandBoost ad platform, the campaign unlocks pay to play games for consumers who engage with a Degree Adrenaline Series video commercial. Games in the Degree channel are typically $19.99 to own or anywhere from approximately $.25 to $1.00 to rent, but Canadian players will be able to enjoy free unlimited, uninterrupted play during the campaign courtesy of Degree Men Adrenaline Series.

"The Degree Games channel is a great way for Unilever to build equity with gamers by giving them free access to the games they love," said Linda Kessler, director of sales for WildTangent in Canada. "Our BrandBoost platform allows Degree to dynamically target video advertising to our Canadian users in their native language across a selection of contextually relevant games. That is scalable, addressable engagement at its best."

The WildTangent Games Service gives players access to more than 1800 top PC, online and social games through one convenient app. The service is bundled with most consumer PCs in Canada from HP, Dell, Lenovo, Acer, and Toshiba. Players can also access via

About Degree
Degree Men® & Degree Women® antiperspirants have a unique body-responsive technology which responds to emotional moments and increases in physical exertion. Designed to meet the different needs of men and women, Degree offers a variety of products with 24hr odor & wetness protection which won't let you down™. For more information about Degree products please visit and

About Unilever
Unilever has a mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Unilever is one of the world's leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe.

About WildTangent
WildTangent ( operates a games service that allows consumers around the world to access downloadable, online and social games through one convenient Games App. Fueled by our digital currency, WildCoins, and a proprietary ad platform, BrandBoost, the service delivers the most cost efficient way to play games. Consumers can rent games, purchase them or play for free courtesy of brand advertisers.

WildTangent Media also powers advertising for a growing portfolio of 3rd party online and social game developers enabling brands to reach more than 175 million monthly players worldwide with engagement based advertising through our BrandBoost network. BrandBoost has been adopted by premium publishers like Crowdstar, Playdom, Sony Online Entertainment and DreamWorks and is utilized by major global brand advertisers like Unilever, P&G, Microsoft, Kraft and others.