SOURCE: Union Green

March 26, 2008 08:00 ET

Union Green's Mission: to Become Earth's "Friendliest" Advertising Agency

The National Wildlife Federation Names Union Green Agency of Record

NEW YORK, NY--(Marketwire - March 26, 2008) - New York-based brand and advertising agency, Union, announced today the launch of Union Green, a new agency that will define, create and execute environmentally friendly advertising campaigns for eco-conscious clients. Union Green combines years of expert brand development and creative services drawn from initiatives to reduce the carbon footprint of traditional advertising.

The Company will advise environmentally conscious businesses and non-profits on how to target messages at increasingly defined segments of the environmentally concerned public. Union Green will develop customized campaigns for clients that are venturing into the newly charted territory of green advertising. More information can be found at www.union-green.com.

National Wildlife Federation Announced as Union Green Flagship Account

Union Green has signed an agency of record agreement with the National Wildlife Federation (NWF) as its first high-profile client. The nation's largest wildlife conservation organization has partnered with Union Green to help promote its efforts to inspire Americans to protect wildlife for future generations. Union Green was selected in part because of its mission to minimize the environmental impact of the creation of all marketing materials.

"We are thrilled to have Union Green as part of the National Wildlife Federation team adding breakthrough creative thinking, and unique strategic insights," said Jaime Berman Matyas, EVP & COO of the National Wildlife Federation. "They quickly saw how our long history of conservation achievements and the urgent conservation challenges before us now need to be promoted in ways that will engage even more people. Given our commitment to push for federal action on climate change, the fact that they are concerned about their own carbon footprint, was a big plus for us."

Other initiatives will include direct-to-consumer cross platform marketing programs, which will identify and target consumers at various stages of "greening" their own lives.

"As we all know 'green' has become the latest buzz word in marketing, as well as in our culture. But what does it all mean for today's brands and organizations?" said Nelson Martinez, Founding CEO/CCO, Union Green. "Union Green was created to help brands understand and communicate with the emerging green consumer. These green consumers are not all the same -- we see them as being at various stages of greening, shades of green."

"We're seeing increased segmentation that results in shifts in messaging, and confusion for brands. Union Green exists to help clients navigate these increasingly complex waters," said Martinez.

"Union Green is a leader in the green advertising marketplace because we lead by example. We believe that there is a need for an agency dedicated not only to creating earth-friendly messaging and initiatives, but also to demonstrating how it can provide all of the services expected of a successful shop, without creating the massive carbon footprint, which most agencies leave on our planet," said Martinez.

Union Green maintains a virtual existence to further limit the company's contribution to carbon emissions and pollution. Employees are encouraged to use video networking from home, telecommuting whenever practical, which cuts down on traffic congestion and CO2 production, as well as providing clients the ability to produce eco-friendly materials from TV to print.

"Traditional advertising is an extremely wasteful endeavor," said Bob Wyatt, Founder and President of Union Green. "We are dedicated to creating effective campaigns that have a minimal impact on the environment."

"We have brought together great minds of creative and strategic people who know how to think green," said Bob Wyatt, president of Union Green. "We want to work with organizations that will put the environment at the core of their brand."

About the Principals:

Nelson Martinez is Chief Creative Officer, CEO of Union Green and a founding partner of Union. He has developed award-winning creative and strategic campaigns for numerous national and international brands including Sony Electronics, Miller Brewing, and the National Football League. Nelson was a pioneer in using entertainment to build brands in the age of the Internet, cable networks and DVR. He founded Union to provide clients with top-notch creativity that breaks through the clutter of an increasingly crowded marketplace. Nelson's work has been recognized by the One Club, the London International Ad Awards, the Cannes International Festival and many other organizations.

Bob Wyatt is a founder, partner and president of Union Green. He has 25 years of experience as a managing partner Group Creative Director at agencies like Young and Rubicam and Leo Burnett. Bob understands how to position brands strategically from his work with many Global Consumer and B-to-B brands like Citibank, Dannon, Accenture, Xerox, Kraft, United Distillers Group, Kellogg's, and others. Bob's work has been recognized by the Kelly Awards, The Emmys, The One Club, the Effie Awards, and Communication Arts and many other organizations.

About Union Green:

Union Green is a full-service advertising agency based in New York City. The Company specializes in creating innovative and thought provoking advertising campaigns for environmentally aware businesses and organizations. Union Green strives everyday to reduce its own global footprint by conserving materials, energy and space. The Company maintains a virtual existence by encouraging employees to telecommute, and cutting material use by editing and revising work on computers before a single sheet of paper is printed.

Union Green is formed by the principals of Union, a New York-based advertising agency. Union first launched in 2001 as a media and entertainment advertising company. The agency has in-house music and film production capabilities featuring state-of-the-art recording studios and high-definition video editing suites.

Union has created traditional and non traditional branding campaigns for many media and entertainment brands including the National Geographic Channel, Sports Illustrated, Comedy Central, FOX Sports Net, NFL Network, AMC, Food Network, Golf Magazine and TV Guide. In 2006, Union helped the National Geographic Channel develop its Preserve Our Planet franchise to encourage smart use and re-use of Earth's precious resources. More information can be found at www.unionnyc.com.

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