Union Marketing

Union Marketing

February 02, 2012 17:25 ET

Union Marketing: Innovative Company Introduces Technology to Unions

VAUGHAN, ONTARIO--(Marketwire - Feb. 2, 2012) - The Toronto-based company Union Marketing is using new technology to help unions connect with their membership and the community. The company offers unions services such as social media campaigns and monitoring, event planning and participation, custom web design, logos and branding, web-based call centers, and custom Canadian-made promotional products.

The President of Union Marketing, Shy Jacoby, says it's important more now than ever for unions to have a presence in current social and technological landscapes.

"With unions facing a plague of back-to-work legislation, concessions and labour uncertainty, it's important they have a voice - a way to connect with the community," says Jacoby. "A lot of people don't know about the positive things unions do for their communities. We would like to help get those messages across."

Union Marketing, a division of Canadian Union Promotions, has been assisting unions with their promotional needs for the past seven years. Jacoby says the company will be expanding to offer additional services, such as animated ads.

"We assist our clients in connecting with the community via online platforms, digital ads, call drops and direct interaction," says Jacoby. "But now, with our service selection increasing, we are able to offer our clients the ability to reach a larger audience scope. The benefits of social networking, for example, have been enabling unions to build knowledge and share information within their communities and beyond that."

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