Union Securities Ltd.

Union Securities Ltd.

November 14, 2011 13:10 ET

Union Securities Ltd. Implements Strategic Realignment Plans

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Nov. 14, 2011) - Union Securities Ltd., an independent Canadian investment dealer with over 40 years of experience has recently announced and implemented a series of steps to realign the firm to retain and attract top brokers with larger books of business. The initiatives taken represent a commitment from the firm to ensure its continued success while raising the bar for client service, and come as a result of ongoing analyses and reviews of the firm's financial operations over the past few years. The results have also prompted the appointment of new executive committee members as well as a national retail sales manager to recruit, manage, and retain top brokers.

The firm began its restructuring plans recently by downsizing its retail sales team by approximately 10% throughout its branches. The downsizing is part of a comprehensive restructuring plan that includes modernizing many of its internal policies and systems, and implementing new sales management distribution, and product initiatives. The focus of these changes is to enhance support of existing top producing brokers and to create a compelling value proposition for quality brokers who may want to join Union's sales team.

"Many factors have come together in the past few years to allow us to make these major changes at Union," says John MacPhail, CEO of Union Securities Ltd. "The markets definitely have prompted a sense of immediacy to the situation, but these changes – some of which have spawned as a result of our experience having survived the recession of 2008 to 2009 – are a part of our long term strategy, and with the executive team we now have in place, I am confident that these plans will realign Union to respond positively to market opportunities." Union is committed to solidifying its brand as the leading mid-sized independent investment dealer of choice.

About Union Securities Ltd.

Union Securities Ltd. is an independent Canadian investment dealer that was founded in 1963 in Vancouver, BC. Today the firm has branches in major financial hubs all across Canada, including a principal office in Toronto and more than 275 employees. Product offerings include equity trading, fixed-income investments, investment banking, wealth management services and commodity futures and options trading. Union Securities Ltd. is a member of the Canadian Investor Protection Fund.

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