SOURCE: Apricot Lane Boutique

Apricot Lane Boutique

March 14, 2016 06:00 ET

'Unique Boutique' Looks to Open in Local Communities Across the Country -- Fast Fashion, Trend Setting Styles and Successful Business Model Behind Apricot Lane Seeks New Locations

VACAVILLE, CA--(Marketwired - March 14, 2016) -  With more than 23 years in the franchising industry, Apricot Lane Boutique truly found their niche in the market as a specialty retail concept known for offering on-trend fashions, accessories, and gift items in limited quantities. The franchisor, Country Visions, Inc conducted a nationwide demographic model that compares its customers profile to cities across the nation to determine the best fit for store placements. The franchisor is now actively searching for a qualified franchisee in its targeted cities across the US. According to Ken Petersen, founder and CEO of Apricot Lane, an ideal candidate has a passion for fashion wants to "give back" to their communities and wants to be in business for themselves, just not by themselves. Franchisees have buying flexibility to cater their inventory to their local customer base, climate and personal requests. The perfect model to open a business, complete with full service corporate support and proven resources and infrastructure at the owner's fingertips.

Shopping at Apricot Lane gives everyone the boutique feel they love but with affordable prices and styles perfect for anyone in their teens through fifties, mothers and daughters. Every person who comes in the door can feel the personalized touch behind the Apricot Lane name and during their first visit learn how much the company embraces local charitable and school organizations and continuously finds ways to give back to the communities that surround them. On opening day, a franchisee experiences a complete sense of accomplishment fulfilling their entrepreneurial dreams for owning their own store while still being part of a great franchise system.

In true boutique fashion, Apricot Lane prides itself on featuring a limited number of each item in stock but also seeks out any opportunity to do good in the local community and its surroundings. As a retail franchise giving back is at the heart of Apricot Lane's corporate foundation with a focus on human trafficking awareness as its main cause. Every Apricot Lane store features 3Strands Global, a non-profit established to combat human trafficking through sustainable employment, education and engagement initiatives by empowering a worldwide community. Founded by the CEO of Apricot Lane, 3Strands Global offers hand made products created by survivors and those at risk. 100% of profits of product sales support survivors of human trafficking. Apricot Lane buyers as well as franchisees are constantly looking for new brands that share the same vision to give back to feature on the sales floor as well.

Apricot Lane believes in bringing excellent customer service and style advice into the store atmosphere but also embrace the busy lifestyles so many women these days have by offering the opportunity for stores to participate in an established E-commerce platform for owners to expand their business beyond the brick and mortar location. This optional site allows each store to market its own inventory on-line in a professional and seamless virtual boutique.

Aside from being a one stop shop for unique head to toe looks at a fraction of the price found at larger retailers, Apricot Lane is excited to open doors in more neighborhoods very soon with hopefully an amazing local resident to join the Apricot Lane franchise family.

Being part of a franchise where everyday feels like you are running your own business, but with an entire team and resources to give you the support that's needed; this is what being in a great franchise is all about. Apricot Lane is simply a "unique boutique." 

About Apricot Lane Boutique:

Apricot Lane is a member of the popular Country Visions, Inc. franchise, specializing in offering a high variety of fashion-forward styles, accessories and gift items at affordable prices. The franchise offers a new mix of merchandise both online and in-store, and offers customers the ability to build a unique style. Approaching system wide sales of $50 million and growing at a pace of 20-30 stores per year provides new resources and opportunities system wide that will keep Apricot Lane Boutique on top as a fashion trend leader and top retail franchise.

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