SOURCE: Alternative Resource Solutions Group

Fort Lauderdale Create Your Social Media Strategy Workshop

August 19, 2009 07:57 ET

Unique Hands On Social Media Business Strategy Workshop Being Held in Fort Lauderdale on 8/28

FORT LAUDERDALE, FL--(Marketwire - August 19, 2009) - Alternative Resource Solutions Group, along with the South Florida Technology Alliance and Social Media Club of South Florida announce that a unique one day event is being offered which will allow attendees to create a social media strategy and begin implementing it online during the all day workshop put on by Murray Izenwasser, Director of Interactive Strategy at Starmark International, and Nicole Governile, president of Alternative Resource Solutions Group. The event will be held Friday, August 28, 2009 from 8:00 am to 4:30 pm at New Horizon's Computer Learning Centers' Plantation, Fla. office.

Linkedin, Facebook, Twitter, YouTube and Blogs are being used by hundreds of millions of users. Facebook has quickly grown to more than 250 million users, Twitter with 32 million users and Linkedin has over 43 million members worldwide, including executives from all Fortune 500 companies. No longer just a social means of communication, businesses are embracing social media as a tool for communication and business development.

"Social media bridges the gap between marketing, sales and public relations," said Governile. "Like all forms of communications, you need to have a strategy in place with a clear understanding of your desired outcomes to make the most effective use of social media. This workshop will clear up confusion on how to utilize social media for business and help attendees to begin making changes online, during the event."

New Horizon's Computer Learning Centers is providing free Internet access to those who bring their laptops to the workshop, allowing attendees the opportunity to make updates to their profiles as they follow along.

"Understanding the different categories of social media platforms, how and why to use them, supports overall business strategy," said Izenwasser. "There is a process to developing a social media strategy that we will go through during the event, so all attendees leave with actionable plans, instead of a lot of big picture talk they might have to sort through on their own later."

Murray Izenwasser is a social media strategist, as well as the director of client strategy and interactive services at Starmark, a fully integrated advertising agency based in Fort Lauderdale. Izenwasser works with local, national and international corporations on both interactive and social media strategy. He has been the featured speaker for numerous events and industry forums related to social media.

Nicole Governile, president of Alternative Resource Solutions Group, a strategic sales and marketing organization located in Fort Lauderdale, has also been the guest speaker for organizations on how to effectively integrate social media into their overall sales and marketing strategy. Combining her experience working with clients on sales strategy, effective networking and comprehensive marketing, Governile emphasizes that social networking is as important as face-to-face networking to grow business in the current economy.

The event will be held on Friday, August 28 from 8:00 am to 4:30 pm. at the New Horizons Computer Learning Centers, located at 100 S. Pine Island Road, Plantation, Fla. All registrations must be made in advance at

Event sponsors include New Horizons Computer Learning Centers of South Florida (, Marketwire (, Universal Legal (, the South Florida Technology Alliance (, and Social Media Club South Florida ( There are additional sponsorship opportunities available, which can also be found online at

About New Horizons Computer Learning Centers

With over 300 centers in 60 countries, Conshohocken, Pennsylvania-based New Horizons Worldwide, Inc. is the world's largest IT training company. Through an integrated learning approach that ensures that new knowledge can be applied to real life situations, New Horizons delivers a full range of technology and business skills training from basic application and desktop productivity tools to complex and integrated business systems. New Horizons continues to expand its offerings, locations, and solutions to meet the growing demands placed on organizations and their employees. For more information, or to find a local New Horizons Computer Learning Center, visit

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR and MarCom professionals seeking top-tier press release distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as The Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds.

Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 8,000 clients worldwide through 20 offices on four continents. For more information, visit us at

About Universal Legal

Universal Legal ( is dedicated to the legal industry by providing legal and IT staffing, court reporting and marketing services. We strive to build solid, trusting, and committed relationships by exceeding our client's expectations. Universal Legal is the solution for all your legal needs.

About the SFTA

South Florida Technology Alliance (SFTA) brings more than a decade of leadership as the most effective technology organization in the region. Committed to the growth, success and awareness of the vibrant South Florida technology community, SFTA fosters an exciting network of companies, academia, capital resources, and government for the immediate and future success of technology-related interests in our region. (

About Social Media Club South Florida

Social Media Club South Florida (SMCSF) was established to raise awareness and educate local professionals and students about the value of emerging social media tools in: Building mutually beneficial relationships; Providing cost-effective customer service; Sharing information internally and externally; Marketing and public-relations strategies. We believe that social media should work with traditional media to improve the exposure, efficiency, and prospects of all organizations: commercial, not-for-profit, educational, or governmental. (

Contact Information

  • Media Contact:
    Nicole Governile
    Alternative Resource Solutions Group
    Email Contact