Coca-Cola Canada

Coca-Cola Canada

November 21, 2011 13:10 ET

Unique Polar Bear Conservation Efforts Recognized as a Model for the North

WINNIPEG, MANITOBA--(Marketwire - Nov. 21, 2011) -

Editors Note: There is a photo associated with this press release.

Coca-Cola Canada is continuing its efforts to promote polar bear conservation with a donation of ten thousand dollars to the promotion of the Polar Bear Alert Program operating in Churchill, Manitoba. The Town of Churchill will raise funds for polar bear research with proceeds from the sale of a yet-to-be published book. The book will provide a resource for other communities across the Far North interested in these world-class polar bear conservation efforts.

The Polar Bear Alert Program, operated by Manitoba Conservation, saves stray bears that wander into the town. Bears that enter into many communities across the North are euthanized – but not in Churchill. Churchill works with Manitoba Conservation on a catch and release program that ensures the bear is safely transported away from inhabited regions.

"We are proud of our efforts to protect polar bears. However, more needs to be done to ensure their long term survival, said Churchill Mayor Michael Spence. We need support like this to enable us to show other communities what can be done to prevent the unnecessary killing of polar bears. I hope more individuals and companies will support our efforts to save polar bears."

Churchill Manitoba is well known as the polar bear capital of the world and is renowned as the place to go to observe polar bears in their natural habitat.

"The Polar Bear Alert Program is a made-in-Manitoba solution that is making a real difference in the north," said Manitoba Conservation Minister Dave Chomiak. "We're proud that our program helps ensure the safety of people and bears, and hope it can be adopted with the same kind of success in other places."

The support Coca-Cola provides for this program is in addition to its recently launched "Arctic Home" campaign which saw the company contribute $2 million to WWF over the next five years, and match consumer donations made until March 15, 2012, up to $1 million USD. Canadians can visit to make their donation. Funds raised will go toward WWF's polar bear conservation work – for their survival today and into the future.

"The community of Churchill has created a practical solution to protect polar bears that is a model that can be shared across the North. I encourage anyone who has the opportunity to visit Churchill so that they can learn about their efforts to protect polar bears, reduce human-bear conflict and provide the world with a unique polar bear viewing opportunity," said Nicola Kettlitz, President of Coca-Cola Ltd.

About Coca-Cola Canada

Coca-Cola Canada operates in all ten provinces, employing 6,300 people in more than 50 facilities, including seven production facilities, across Canada. We offer a wide variety of non-alcoholic brands; these beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks, coffees and ready-to-drink teas. We're proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coke Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd.

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