November 04, 2011 09:05 ET

Unique Website,, Thanks Those Who "Protect and Serve" With Steep Discounts on Top Brands

SAN DIEGO, CA--(Marketwire - Nov 4, 2011) - is a unique new ecommerce Web site built exclusively for active, reserve, and retired military personnel along with those serving in Police, Fire, FBI, DEA, Border Patrol, and related government agencies. GovX understands the great sacrifice our soldiers, Police, Fire and other first responders and their families endure during their service. The mission of GovX is to offer top quality products in every category at exclusive pricing while also supporting many foundations and groups in the military/government communities.

The start of GovX has an interesting background. It was formed by the founders of Oakley's Military & Government Sales division, Marc & Shannon Van Buskirk. The husband/wife team built an extremely successful website within the division for Oakley which was later acquired by Oakley. The Van Buskirks came to know many incredible people in the military/government community who made a deep impact on the two.

This impact only encouraged the duo to further their mission of supporting a group of individuals who are sometimes overlooked, under appreciated, and sadly -- underpaid. The Van Buskirks, along with partner Tony Farwell, a successful start-up entrepreneur, ventured to solve this problem with

Shannon Van Buskirk stated, "I have come to truly understand the sacrifice these families make on a day to day basis while their family member is serving in very dangerous situations and often far from reach, yet the entire family is so very proud their loved one is serving their country. We are absolutely awed by the strength and sacrifice these families make and feel they deserve the best." is on a journey to be just that... the best... the one-stop shop for any military or government employee, offering discounts that cannot be challenged.

GovX, LLC, a La Jolla based e-commerce venture, owns and operates which allows its members to purchase premium off-duty products as well as on-duty tactical gear directly from manufacturers at prices typically 25% - 40% below retail. The site is a controlled-access ecommerce service, so GovX members are the only users who view pricing.

Contact Information

    Shannon Van Buskirk
    PHONE: 888.468.5511
    FAX: 888.468.4559
    EMAIL: Email Contact

    GovX, LLC
    7817 Ivanhoe Avenue, Suite 201
    La Jolla, CA 92037