The United Yachts Network

The United Yachts Network

May 28, 2015 16:41 ET

United City Yachts Launches New Ontario Yacht Brokerage Sites

The United Yachts Network, a Group of Three Ontario Full Service Certified Yacht Brokerages, Have Just Launched Three New State-Of-The-Art Websites to Market More Effectively Client Yachts and Attract Seller Listings in the Toronto, Kingston and Georgian Bay Regions

TORONTO, ONTARIO--(Marketwired - May 28, 2015) - The United Yachts Network, a group of three Ontario full service certified yacht brokerages, have just launched three new state-of-the-art websites to market more effectively client yachts and attract seller listings in the Toronto, Kingston and Georgian Bay regions. United City Yachts Network is comprised of Toronto Yacht Sales, Kingston Yacht Sales and Georgian Bay Yacht Sales. They are just bringing into the brokerage market a new satellite office in Montreal, and the International Large Yacht brand is currently under development. "Most boat lovers may be familiar with the Toronto Yacht Sales operation located at the Toronto Outer Harbour Marina, but they may not realize that we also have other outlets to better serve the yacht brokerage needs of boaters in Ontario and beyond," says Andre Ganton, United Yachts Network Partner.

The brokerage has just launched three new websites, and "We started off looking at a WordPress solution, but it became apparent that we needed something more customized to suit or needs. We had hundreds of individual boat pages on each site that needed to be imported to the new site. Our old site was a bit complicated and buggy, and it took up a lot of our time to update listings and featured yachts in multiple places. Also, the sites were not responsive, and we recognized this as a major flaw, given the high rate of mobile search use for sourcing used boats," says Adrian Philpot, United City Yacht Network Partner.

The new websites are HTML5 mobile friendly responsive, with a custom database that allows the brokerage to add new brokerage listings, sold listings, featured power and sailboats onto the various pages, all from one console interface to all three sites. In the console, they can drop new featured yacht pictures, descriptions, and detailed listing page links on to individual site home pages, and it will automatically overwrite those pictures being replaced. In addition, there is online valuation for sellers and full sail and powerboat search attribute by year, price and length, all with one easy to use interface. "From an administrative point of view, I've gone from spending a lot of time moving from function to function and listing to listing on the different brokerage sites to one streamlined interface that saves me hours every day. Each yacht for sale gets its own page, and we can create these easily in the database," says Philpot.

"The yacht brokerage market in the USA has made a remarkable turnaround in the last few years and good quality yachts at a fair price are getting harder to find. Likewise in Canada, this past fall and up through the current spring season, sales have been looking very good," says Ganton. "We think we are positioned geographically to provide the best brokerage experience for both buyers and sellers in Canada and our websites line up well with our brand," adds Ganton. "Our goal moving forward is to create a new focus on yachts over the $500k mark and branch out internationally over the next few years," adds Philpot.

About United City Yachts: Toronto City Yacht Sales, Kingston Yacht Sales, and Georgian Bay Yacht Sales are full-service yacht and boat brokerages that work in cooperation as part of the United City Yachts Network. Offering yacht buyers and sellers an unparalleled level of service, these three Ontario boat brokerages have years of experience handling all aspects of yacht sales. They work closely with both buyer and seller to ensure everyone's complete satisfaction. Their knowledge of the industry and current market conditions is unsurpassed. Toronto Yacht Sales, located at the Toronto Outer Harbour Marina, serves the Toronto area; Kingston Yacht Sales specializes in selling used powerboats and sailboats in the Kingston area, and Georgian Bay Yacht Sales is a full-service brokerage on Georgian Bay.

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