SOURCE: CommerceTel Corporation

CommerceTel Corporation

April 12, 2012 09:30 ET

The United States Tennis Association (USTA) Selects CommerceTel as Their Mobile Messaging Partner

SAN DIEGO, CA--(Marketwire - Apr 12, 2012) - CommerceTel Corporation (OTCBB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced today that the United States Tennis Association (USTA) has entered a three-year agreement with CommerceTel to facilitate text messaging tactics such as voting, alerts, special offers, and in-venue activations. The agreement builds on the success of the two organizations' partnership on various mobile engagement services over the last two years.

Using CommerceTel's C4 and Txtstation Pro web-based platforms, the USTA will be equipped to deliver HD-quality graphics and animations on in-venue digital boards to engage their fans. Tennis fans will be able to text their votes, answers, pictures, or other messages to a short SMS code and have the results appear live on the screen in real-time.

"We're very excited to be chosen to enhance mobile engagement with the world's leading tennis organization," said Michael Falato, Vice President of Sales & Business Development of CommerceTel's Txtstation division. "Our platform will allow the USTA to enhance the fan experience at events as well as better communicate with its membership through the tremendous opportunities mobile capabilities provide."

By leveraging this technology, the USTA further extends its already robust offering of mobile engagement with tennis fans and recreational players. In addition to in-venue promotions, CommerceTel will provide more than 250 real-time score and event text message alert options for the US Open, as well as support USTA national conferences with text message specific presentation and evaluation needs.

Key USTA events planned to use this technology in 2012 include the US Open, the Emirates Airline US Open Series, and US Davis Cup/US Fed Cup teams.

About CommerceTel:

CommerceTel is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers via multiple channels. The only system of its kind, C4 is a cloud-based solution providing broad mobile communications and extensive CRM features. It is integrated with multiple tier-one PSTN/ IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Customers include CNN, Disney, Sony Pictures, AT&T, Verizon, USA Network, numerous professional sports franchises, the Golf Channel, and NBC Universal. For further information visit www.commercetel.com or follow us on Twitter @CommerceTelinc.

About USTA:

The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game. A not-for-profit organization with more than 785,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Emirates Airline US Open Series linking 10 summer tournaments to the US Open. In addition, it owns approximately 90 Pro Circuit events throughout the US, and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA philanthropic entity, USTA Serves, provides grants and scholarships and helps underserved youth and people with disabilities. For more information on the USTA, log on to usta.com, "like" the official Facebook page, facebook.com/usta, or follow @usta on Twitter.

Contact Information

  • For additional information, contact:

    Investor Contacts:
    MZ North America
    Ted Haberfield
    President
    Phone: 760-755-2716
    Email: Email Contact
    Web: www.mz-ir.com

    Company Contact:
    Dennis Becker
    CEO
    CommerceTel Corp.
    Phone: 619-725-0990

    Business Development Opportunities:
    Michael Falato
    VP of Sales & Business Development
    Phone: 512-522-4710
    Email: Email Contact