SOURCE: Universal Lubricants

Universal Lubricants

March 06, 2013 06:00 ET

Universal Lubricants' Eco Ultra® FlexPak™ Receives Dual FPA Flexible Packaging Achievement Awards

Durable, Environmentally Friendly Packaging Wins Gold Award in Environmental and Sustainable Achievement, Silver Award for Packaging Excellence

WICHITA, KS--(Marketwire - Mar 6, 2013) - Universal Lubricants®, a leader in sustainable energy solutions, today announced that its Eco Ultra® Synthetic Blend Motor Oil FlexPak™, developed in cooperation with Star Packaging Corp., received gold and silver awards at the Flexible Packaging Association's (FPA) annual Flexible Packaging Achievement Awards Ceremony on February 26, 2013. The company's 1-quart FlexPak received a Gold Award in Environmental and Sustainability Achievement and a Silver Award in Packaging Excellence.

As the nation's first motor oil sold at retail in a sustainable, flexible stand-up pouch, the Eco Ultra FlexPak sets a new standard in U.S. motor oil packaging. Compared to conventional hard plastic bottles, the durable, lightweight FlexPak is made with 25 percent less material, and offers consumers a faster, easier and cleaner way to change their oil. It also gives retailers and installers a unique opportunity to offer their customers a high-performance product in an environmentally responsible package.

"Our Eco Ultra FlexPak has literally broken the mold in the retail motor oil marketplace," said Jan Horsfall, Universal Lubricants' chief marketing officer. "Consumers want to choose products that are good for the environment without sacrificing product quality and performance. Thanks to our partnership with Star Packaging, we have created a breakthrough product that embodies high performance, innovative design and sustainability."

In all, 127 entries were submitted to the 2013 competition, of which 25 packages were honored with 29 Achievement Awards for innovative enhancements that integrate consumer trends and needs with technical advancements in materials, graphics, structure and sustainability.

Star Packaging Corp. produces the package for Universal Lubricants at facilities in Tampa, Fla. and Atlanta, Ga. The tough, three-layer Eco Ultra FlexPak features a pour-spout engineered by Innovative Packaging Network, that prevents the traditional glugs and bubbles from bottles that cause splatters and spills. It has a polyethylene barrier that provides superior burst and seal strengths required for the rigors of oil. A larger, 5.1-quart FlexPak will be available this year.

Universal Lubricants launched the Eco Ultra FlexPak in October 2012 at the Automotive Aftermarket Products Expo (AAPEX) where it won its first award for Packaging Innovation. The FlexPak also placed among the top three leading innovations in the home and garden product industry in a 4th Quarter 2012 Innovation Survey on product packaging, and was named one of the Top 10 packages in all product categories for the year.

Eco Ultra Synthetic Blend Motor Oil is made from high-quality re-refined base stock and blended with premium performance additives. It currently is available for sale at selected installers and service centers throughout the U.S. For more information and to order, visit ecoultraoil.com or call 1.800.444.OILS.

About Universal Lubricants®
Founded in 1929, Universal Lubricants is a driving force in used oil collection, base oil refining and distribution, and environmental services. Through its Closed Loop Process, the company collects, re-refines, blends and re-distributes its own engine oils and lubricants -- never losing guardianship within the chain -- to ensure that every quart is of the highest quality for optimal performance. Universal Lubricants operates 36 facilities nationally, including one of the world's most technologically advanced re-refineries in Wichita, Kansas. A leader in research and development, Universal Lubricants is a Pegasus Capital Advisors portfolio company and employs more than 465 workers. For more information visit www.universallubes.com.